Survey data show third-party delivery ads are hitting a saturation point and 45% of chains expect to invest less in the channel in 2026, Bikky Co-Founder Abhinav Kapur tells Bloomberg Intelligence. In this episode of Choppin’ It Up, Kapur sits down with BI’s senior restaurant and foodservice analyst, Michael Halen, to discuss the findings of Bikky’s chief marketing officer survey. He also comments on US consumer spending, loyalty promotions, personalization and shrinking marketing budgets.

Listen to this episode on Apple Podcasts and Spotify.

Survey data show third-party delivery ads are hitting a saturation point and 45% of chains expect to invest less in the channel in 2026, Bikky Co-Founder Abhinav Kapur tells Bloomberg Intelligence. In this episode of Choppin&rsquo; It Up, Kapur sits down with BI&rsquo;s senior restaurant and foodservice analyst, Michael Halen, to discuss the findings of Bikky&rsquo;s chief marketing officer survey. He also comments on US consumer spending, loyalty promotions, personalization and shrinking marketing budgets.
Listen to this episode on Apple Podcasts and Spotify.

“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.

“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.

Choppin’ It Up by Bloomberg Intelligence

Bikky’s Kapur on Saturation of Third-Party Ads

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