It’s a battle for restaurants to become top of mind with consumers, so generating cultural relevance is imperative, Chili’s Chief Marketing Officer George Felix tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Felix sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili’s same-store sales and traffic gains. He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp. 

<p>It’s a battle for restaurants to become top of mind with consumers, so generating cultural relevance is imperative, Chili’s Chief Marketing Officer George Felix tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Felix sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how ad campaigns with Brian McKnight, Boyz II Men and Jenna Fischer and Angela Kinsey from The Office, as well as investments in TikTok and influencer marketing, are driving Chili’s same-store sales and traffic gains. He also comments on operational improvements, fajita enhancements, Ziosk tablets and the loyalty program revamp. </p>

“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.

<p>“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.</p>

Choppin’ It Up by Bloomberg Intelligence

Chili’s Cultural Relevance Boosts Traffic

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ec3ac5e7-7cdd-45bf-9aa2-b1ed00e905a6/transcript

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