Emotional connection drives consumer decisions and every marketing campaign needs to bring customers on an emotional journey to be successful, Beni Gradwohl, CEO and cofounder of Cognovi Labs, tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Gradwohl sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how Cognovi uses its psychology-driven AI to form consumer behavior insights. He commented on recent struggles for Target, Bud Light and plant-based meat, as well as opportunities for ChatGPT and large-language models.

<p>Emotional connection drives consumer decisions and every marketing campaign needs to bring customers on an emotional journey to be successful, Beni Gradwohl, CEO and cofounder of Cognovi Labs, tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Gradwohl sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how Cognovi uses its psychology-driven AI to form consumer behavior insights. He commented on recent struggles for Target, Bud Light and plant-based meat, as well as opportunities for ChatGPT and large-language models.</p>

“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.

<p>“Choppin’ It Up” by Bloomberg Intelligence features conversations with analysts, executives and entrepreneurs that are shaping the future of the restaurant industry. Topics include human capital, ghost kitchens, menu pricing, the FAST Act and everything in between. The podcast is hosted by Senior Restaurant and Foodservice Analyst Michael Halen.</p>

Choppin’ It Up by Bloomberg Intelligence

AI Spices Up Consumer Connection, Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c214e176-9bba-406a-83e5-b044012dd5ac/transcript