Customize the Encounter

 Staff Training and Culture

Care Plans That Work

Success Tips For New Patients

It’s not your clinical skill or your adjustments—it’s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.

Together, they unpack a key shift in modern chiropractic care: it’s no longer just about the adjustment—it’s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.

You’ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice—strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.

What you’ll learn in this episode:
The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.
The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).
Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars. 
Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.

Episode Chapters

03:10 - Patients Arrive Informed

04:59 - Customize the Encounter

06:28 - Online Booking Plus Human Touch

08:20 - Scaling Without Losing Care

14:36 - Staff Training and Culture

21:21 - Health Expert Mindset

24:43 - Care Plans That Work

28:12 - Handling Patient Rejection

30:53 - Success Tips For New Patients

36:22 - Make Care Easier

38:50 - Final Takeaways

This episode of Chiropractical was recorded at NCMIC’s Harris Hi-Fi Studio and released on May 19, 2026.

If you have questions for Chiropractical, reach out at ASKNCMIC@NCMIC.com.

Watch the video version of this episode on the NCMIC YouTube Channel. 

About Dr. Lisa Goodman: 

Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.

Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance & Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.

She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

It&rsquo;s not your clinical skill or your adjustments&mdash;it&rsquo;s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.
Together, they unpack a key shift in modern chiropractic care: it&rsquo;s no longer just about the adjustment&mdash;it&rsquo;s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.
You&rsquo;ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice&mdash;strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.
<hr>
What you&rsquo;ll learn in this episode:
<ul>
<li>The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.</li>
<li>The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).</li>
<li>Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars.&nbsp;</li>
<li>Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.</li>
</ul>
<hr>
Episode Chapters
03:10 - Patients Arrive Informed
04:59 - Customize the Encounter
06:28 - Online Booking Plus Human Touch
08:20 - Scaling Without Losing Care
14:36 - Staff Training and Culture
21:21 - Health Expert Mindset
24:43 - Care Plans That Work
28:12 - Handling Patient Rejection
30:53 - Success Tips For New Patients
36:22 - Make Care Easier
38:50 - Final Takeaways
This episode of Chiropractical was recorded at NCMIC&rsquo;s Harris Hi-Fi Studio and released on May 19, 2026.
<hr>
If you have questions for Chiropractical, reach out at&nbsp;<a href="mailto:ASKNCMIC@NCMIC.com">ASKNCMIC@NCMIC.com</a>.
Watch the&nbsp;<a href="https://youtu.be/PoVxdcm4yHs">video </a>version of this episode on the NCMIC YouTube Channel.&nbsp;
About Dr. Lisa Goodman:&nbsp;
Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.
Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance &amp; Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.
She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind. 

You're a doctor and a business owner. We're bringing practical, actionable advice from subject matter experts, and inspiration and insight from industry thought leaders, all designed with you in mind.&nbsp;

Chiropractical

Being a chiropractor is more than a career; it’s a calling. NCMIC is in a unique position to bring together thought leaders, industry experts, and folks who are just plain smart on all sorts of topics. Sometimes we’ll take a 30,000-foot view, other times we’ll get into the nitty gritty. But our goal will always be the same: to help you do more and do better, for yourself, your patients, and your community.

Being a chiropractor is more than a career; it’s a calling. NCMIC is in a unique position to bring together thought leaders, industry experts, and folks who are just plain smart on all sorts of topics. Sometimes we’ll take a 30,000-foot view, other times we’ll get into the nitty gritty. But our goal will always be the same: to help you do more and do better, for yourself, your patients, and your community.

 In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.  Together, they unpack a key shift in modern chiropractic care and discuss what new chiropractic patients are anticipating in an appointment.