Rachelle Kuramoto is an award-winning writer and brand strategist who balances creative and business acumen with deep empathy. As the vice president of brand and content for Dragon Army, she guides organizations to articulate what makes them distinctive and sustainable with the stakeholders who matter most. Rachelle’s professional path spans more than 20 years, starting at Ogilvy Public Relations. In 2015, she launched Watchword Brand, an agency specializing in branding, content production, and market intelligence. In 2019, the firm was acquired by Dragon Army, fueling its position as one of the most respected and fastest-growing digital agencies in the country. 

Rachelle has donated services and board support to not-for-profit entities that provide security and educational equality to Georgia’s citizens — including Waymark Foster, The Alliance Theater, Future Foundation, and Usher’s New Look. She helped to launch a MOPS (Mothers of Preschoolers) chapter that has grown into one of the largest in the state. Rachelle is a founding member of 48in48 and a co-founder of Ripples of Hope, a 501(c)3 that accelerates the healthy, meaningful growth of organizations that believe business should be a force for good. Currently, Rachelle is serving as a board member for the Grove Park Foundation.

Rachelle earned undergraduate and graduate degrees in literature and business as a Presidential Scholar in music at Wake Forest University. She published her Master’s dissertation under the watchful eye of Dr. Maya Angelou, whom she credits with teaching her ability to be courageously empathetic in every form of communication. Outside of work, Rachelle is a mom of two teenagers and a dog and a happy wife.

What You'll Learn From This Episode
How the motto of her alma mater "Pro Humanitate" (For Humanity) laid the foundation for a purpose-driven career and life
Rachelle's experience studying under Dr. Maya Angelou
Her shared values with her husband, Kenji, a former guest on our show, and what it's been like having two purpose-led entrepreneurs living under one roof
The biggest lessons learned about how to truly leverage business as a force for good and positive impact
The biggest challenges facing brands today
What purpose-driven business leaders should start and stop doing today to elevate their brands
Dragon Army's experience with becoming a B Corp
What's motivating Rachelle's leadership and her team today

Resources Related To This Episode

Follow Rachelle
https://www.linkedin.com/in/rachellekuramoto-atlanta-dragonarmy
https://www.instagram.com/rkuramoto
https://www.facebook.com/RachelleKuramoto
https://twitter.com/ShelKuramoto

Follow Dragon Army
https://www.linkedin.com/company/dragon-army
https://www.instagram.com/dragonarmy
https://dragonarmy.com 

Credits

Music by ZakharValaha from Pixabay

Produced by Chat With Leaders Media. Visit https://chatwithleaders.com to learn more about starting a podcast for your own business.

Rachelle Kuramoto is an award-winning writer and brand strategist who balances creative and business acumen with deep empathy. As the vice president of brand and content for Dragon Army, she guides organizations to articulate what makes them distinctive and sustainable with the stakeholders who matter most. Rachelle&rsquo;s professional path spans more than 20 years, starting at Ogilvy Public Relations. In 2015, she launched Watchword Brand, an agency specializing in branding, content production, and market intelligence. In 2019, the firm was acquired by Dragon Army, fueling its position as one of the most respected and fastest-growing digital agencies in the country.&nbsp;
Rachelle has donated services and board support to not-for-profit entities that provide security and educational equality to Georgia&rsquo;s citizens &mdash; including Waymark Foster, The Alliance Theater, Future Foundation, and Usher&rsquo;s New Look. She helped to launch a MOPS (Mothers of Preschoolers) chapter that has grown into one of the largest in the state. Rachelle is a founding member of 48in48 and a co-founder of Ripples of Hope, a 501(c)3 that accelerates the healthy, meaningful growth of organizations that believe business should be a force for good. Currently, Rachelle is serving as a board member for the Grove Park Foundation. Rachelle earned undergraduate and graduate degrees in literature and business as a Presidential Scholar in music at Wake Forest University. She published her Master&rsquo;s dissertation under the watchful eye of Dr. Maya Angelou, whom she credits with teaching her ability to be courageously empathetic in every form of communication. Outside of work, Rachelle is a mom of two teenagers and a dog and a happy wife.
What You'll Learn From This Episode
<ul>
<li>How the motto of her alma mater "Pro Humanitate" (For Humanity) laid the foundation for a purpose-driven career and life</li>
<li>Rachelle's experience studying under Dr. Maya Angelou</li>
<li>Her shared values with her husband, Kenji, a former guest on our show, and what it's been like having two purpose-led entrepreneurs living under one roof</li>
<li>The biggest lessons learned about how to truly leverage business as a force for good and positive impact</li>
<li>The biggest challenges facing brands today</li>
<li>What purpose-driven business leaders should start and stop doing today to elevate their brands</li>
<li>Dragon Army's experience with becoming a B Corp</li>
<li>What's motivating Rachelle's leadership and her team today</li>
</ul>
Resources Related To This Episode
Follow Rachelle
<ul>
<li><a href="https://www.linkedin.com/in/rachellekuramoto-atlanta-dragonarmy/">https://www.linkedin.com/in/rachellekuramoto-atlanta-dragonarmy</a></li>
<li><a href="https://www.instagram.com/rkuramoto/">https://www.instagram.com/rkuramoto</a></li>
<li><a href="https://www.facebook.com/RachelleKuramoto">https://www.facebook.com/RachelleKuramoto</a></li>
<li><a href="https://twitter.com/ShelKuramoto">https://twitter.com/ShelKuramoto</a></li>
</ul>
Follow Dragon Army
<ul>
<li><a href="https://www.linkedin.com/company/dragon-army">https://www.linkedin.com/company/dragon-army</a></li>
<li><a href="https://www.instagram.com/dragonarmy/">https://www.instagram.com/dragonarmy</a></li>
<li><a href="https://dragonarmy.com/">https://dragonarmy.com</a>&nbsp;</li>
</ul>
Credits
Music by <a href="https://pixabay.com/users/zakharvalaha-22836301/?tab=audio&amp;utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=audio&amp;utm_content=9968">ZakharValaha</a> from <a href="https://pixabay.com/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=music&amp;utm_content=9968">Pixabay</a>
Produced by Chat With Leaders Media. Visit <a href="https://chatwithleaders.com">https://chatwithleaders.com</a> to learn more about starting a podcast for your own business.

Our podcast’s mission is to elevate the voices of servant-leaders who demonstrate how to use influence and business as a force for good.  We dive deeper into the stories, trials, successes, and wisdom gained by featured leaders surrounding the B Corp, Conscious Capitalism, and responsible business communities in order to edify our next-gen leaders who will light the way toward a sustainable future.

Learn more at chatwithleaders.com.

Our podcast’s mission is to elevate the voices of servant-leaders who demonstrate how to use influence and business as a force for good.  We dive deeper into the stories, trials, successes, and wisdom gained by featured leaders surrounding the B Corp, Conscious Capitalism, and responsible business communities in order to edify our next-gen leaders who will light the way toward a sustainable future.
Learn more at chatwithleaders.com.

Chat With Leaders

Vision. Humility. Accountability. Integrity. The list goes on…

Our society is obsessed with the responsibility and qualities we expect from leaders, and the Chat With Leaders team is no exception. At CWL, we’re passionate about giving remarkable leaders a platform for sharing the inspiring things they’re doing to serve their teams, customers, and communities wisely. 

Founded amidst an unprecedented era of the coronavirus crises in 2020, CWL embarked on a mission to build community and hope around gifted executives, motivational speakers, pastors, entrepreneurs, educators, and other industry experts who are paving the way towards a brighter future in our local and global economies.

Admittedly, we all have it in us to become better leaders regardless of good or adverse economic conditions. Whether you lead an enterprise, small business, team, classroom, congregation, family or project we hope you’ll join us for these brief chats packed with meaningful ideas.

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