Michele Erskine, Vice President of Astral Media Out of Home, joins the program to discuss the advertising-supported model behind the nearly 100 new or upgraded bus shelters being rolled out across the City of Victoria this summer. 

Erskine explains how multiple advertisers can share space on digital panels, helping to offset costs and, in some cases, generate revenue for municipalities.

Image via City of Victoria

Michele Erskine, Vice President of Astral Media Out of Home, joins the program to discuss the advertising-supported model behind the nearly 100 new or upgraded bus shelters being rolled out across the City of Victoria this summer.&nbsp;
Erskine explains how multiple advertisers can share space on digital panels, helping to offset costs and, in some cases, generate revenue for municipalities.
Image via City of Victoria