Scaling a business exposes pressures most founders never see coming. In this episode, Marcus Zeltzer, Co-Founder and Managing Director of Yellow Canary, reveals the unfiltered truth about hiring, culture and the tough decisions that ultimately shape a company’s future.

Zeltzer shares how Yellow Canary went from early-stage chaos and financial strain to rapid, industry-shaping growth. He opens up about the hiring mistakes that slowed momentum, the cultural fractures that surface as teams expand and what it really means to lead when every decision carries weight.

The conversation dives into the real challenges behind scaling, why trust and compliance matter more than ever and how AI is reshaping the way teams operate. It’s a must-listen for anyone ready to grow with intention.

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Facebook: @theceomagazineglobal  

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Follow Marcus Zeltzer and Yellow Canary:

LinkedIn: https://www.linkedin.com/in/marcuszeltzer

Website: https://www.yellowcanary.com.au/

Scaling a business exposes pressures most founders never see coming. In this episode, Marcus Zeltzer, Co-Founder and Managing Director of Yellow Canary, reveals the unfiltered truth about hiring, culture and the tough decisions that ultimately shape a company&rsquo;s future.
Zeltzer shares how Yellow Canary went from early-stage chaos and financial strain to rapid, industry-shaping growth. He opens up about the hiring mistakes that slowed momentum, the cultural fractures that surface as teams expand and what it really means to lead when every decision carries weight.
The conversation dives into the real challenges behind scaling, why trust and compliance matter more than ever and how AI is reshaping the way teams operate. It&rsquo;s a must-listen for anyone ready to grow with intention.
Access our free digital content: <a href="https://digitalmag.theceomagazine.com">https://digitalmag.theceomagazine.com</a>
Follow us:&nbsp; 
LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/the-ceo-magazine">@the-ceo-magazine-global </a>&nbsp;
Facebook:&nbsp;<a href="https://www.facebook.com/TheCEOMagazineGlobal/">@theceomagazineglobal </a>&nbsp;
X:&nbsp;<a href="https://x.com/ceomagazinegl">@ceomagazinegl</a>
Instagram:&nbsp;<a href="https://www.instagram.com/theceomagazineglobal">@theceomagazineglobal&nbsp; </a>
Follow Marcus Zeltzer and Yellow Canary:
LinkedIn:<a href="https://www.linkedin.com/in/marcuszeltzer"> https://www.linkedin.com/in/marcuszeltzer</a>
Website:&nbsp;<a href="https://www.yellowcanary.com.au/">https://www.yellowcanary.com.au/</a>

It's easy to forget that behind the title of CEO lies a human. In CEO Behind the Scenes, a podcast from The CEO Magazine, we want to explore the human behind the company and the figure behind the figurehead role as CEOs share their journeys with us.

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It's easy to forget that behind the title of CEO lies a human. In CEO Behind the Scenes, a podcast from The CEO Magazine, we want to explore the human behind the company and the figure behind the figurehead role as CEOs share their journeys with us.

STAY CONNECTED

Access our free digital content: <a href="https://digitalmag.theceomagazine.com/?r=global" target="_blank">https://digitalmag.theceomagazine.com/?r=global</a>

Head over to Google Play or the App Store to download our free app.

Follow us:

LinkedIn: <a href="https://www.linkedin.com/company/the-ceo-magazine" target="_blank">https://www.linkedin.com/company/the-ceo-magazine</a>

Facebook: <a href="https://www.facebook.com/TheCEOMagazineGlobal/" target="_blank">https://www.facebook.com/TheCEOMagazineGlobal/</a>

X: @TheCEOMagazineG

Instagram: @theceomagazineglobal

CEO: Behind the Scenes

It's easy to forget that behind the title of CEO lies a human. In CEO Behind the Scenes, a podcast from The CEO Magazine, we want to explore the human behind the company and the figure behind the figurehead role as CEOs share their journeys with us.

It's easy to forget that behind the title of CEO lies a human. In CEO Behind the Scenes, a podcast from The CEO Magazine, we want to explore the human behind the company and the figure behind the figurehead role as CEOs share their journeys with us.

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