Since Annabelle Coppin was a child, she wanted people to eat the beef her family raised on their Pilbara cattle station.

But, simply selling cattle to the market wasn’t enough for her - she wanted to be involved in the entire process, and watch as people picked up packets of her beef from the supermarket.

She wanted them to know that what they were about to cook wasn’t just any old Aussie beef, but that from Yarrie Station - a property her family had been nuturing for 5 generations.

In this episode, Annabelle shares the highs and lows of starting a branded beef business, and how she keeps her dream alive.

Since Annabelle Coppin was a child, she wanted people to eat the beef her family raised on their Pilbara cattle station.
But, simply selling cattle to the market wasn’t enough for her - she wanted to be involved in the entire process, and watch as people picked up packets of her beef from the supermarket.
She wanted them to know that what they were about to cook wasn’t just any old Aussie beef, but that from Yarrie Station - a property her family had been nuturing for 5 generations.
In this episode, Annabelle shares the highs and lows of starting a branded beef business, and how she keeps her dream alive.

True stories from the Australian Outback, told by the people who live them.

Meet the men and women who live and work on some of Australia’s most remote cattle stations.

There are tales of mustering, stock camps, working dogs, rogue cattle and hard bloody yakka, but also the fun of a bush wedding or kicking back at a rodeo.

There’s the simple wonder of living in an amazing landscape, but also the downside: the ravages of flood, fire and drought.

And always there’s the inherent danger of isolation – times when the Flying Doctor came to the rescue, but also times when lives have been tragically cut short.

These compelling true-life stories show what outback life is really like – and why many wouldn’t live anywhere else.

Advertisement