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Illicit Trade: Challenges and Solutions

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Webinar held online on Illicit Trade: Challenges and Solutions, November 10th, 2021.


  • Sean Kelly, Member of the European Parliament
  • Tamara Pirojkova, Marketing Director at the Leading Brands of Spain Forum
  • David Haigh, Founder and CEO of BrandFinance
  • Maria Chaplia, Research Manager of the CCC as Moderator

Illicit trade is a severe and growing threat to our societies. Through smuggling and counterfeit products, governments and legal businesses are being undermined, and consumers are being exposed to poorly made and unregulated products.

A 2021 report by Brand Finance concluded that brands help in the fight against illicit trade, and that brand protection is key to ensuring consumers have access to safe and credible products. At the same time, illicit trade is a complex, multi-layered issue, and should be analysed through multiple lenses.

During the webinar, we will focus on the current challenges posed by illicit trade, and existing opportunities for intervention. We will also examine marketing and branding restrictions to see how those affect illicit trade.

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