Cautionary Tales with Tim HarfordCautionary Tales with Tim Harford

Adidas v Puma: A Battle of Boots and Brothers

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Cautionary Tales with Tim Harford

We tell our children unsettling fairy tales to teach them valuable lessons, but these Cautionary Tales are for the education of the grown ups – and th 
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Adi and Rudi Dassler made sports shoes together - until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family and even the inhabitants of their home town. 

The Dassler clan turned bickering into an art form - even drawing the likes of soccer legend Pele into their dispute. But did the brilliant fires of hatred produce two world-class companies, or was it a needless distraction from the Dasslers' love for their craft?    

For a full list of sources, see the show notes at timharford.com

Check out more Olympics related content from Pushkin Industries and iHeartPodcasts here.

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  1. Cautionary Tales with Tim Harford

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Cautionary Tales with Tim Harford

We tell our children unsettling fairy tales to teach them valuable life lessons, but these Cautionar 
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