When you think about enterprise data, the data associated directly with your company and its customers probably comes to mind. But what about data acquired from open data portals or third-party brokers?

External data is the fastest growing segment of enterprise data: it often provides the missing bit of crucial context that improves your decision making. But because this type of data doesn’t come from their own internal systems, companies often struggle with data management. In this episode, Tim and Juan are joined by Jeremy Baksht from Ascential to discuss the ins and outs of external data acquisition and how enterprises should prepare for data marketplaces.

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