What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.

Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.

In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.

What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.
Join Tim, Juan, and guests <a href='https://www.linkedin.com/in/michaelgmurray1/'>Michael Murray</a> and <a href='https://www.linkedin.com/in/bretharper/'>Bret Harper</a> of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.
In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.

Catalog and Cocktails is the honest, No-BS, non-sales-y podcast about data and analytics. This is your unfiltered chat about everything interesting in data and analytics. Join Juan Sequeda and Tim Gasper to explore emerging topics and hear from thought leaders, practitioners and executives across the data and analytics space.

Catalog and Cocktails is the honest, No-BS, non-sales-y podcast about data and analytics. This is your unfiltered chat about everything interesting in data and analytics. Join Juan Sequeda and Tim Gasper to explore emerging topics and hear from thought leaders, practitioners and executives across the data and analytics space.