If data, and information more broadly, is a company's most important asset, then why is it so often treated with less respect than office furniture? It's in various states of disarray, often unaccounted for, and employees bring it home against corporate policy.

This week, we're joined by Doug Laney, author of the best-selling book, "Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage.” We'll talk about taking better care of your data, so it can take better care of you.

This episode will feature:

• Tips for how to truly measure the value of all your information assets
• Steps for getting your information house in order
• Is data the new oil, bacon, gold, oxygen, currency, or sand?