After introductions, Rich explains the origins of their book "1970 Maximum Muscle" (2:20) and Mark explains the criteria for determining what Muscle Cars made it into their book (5:07). Mark and Rich explain that muscle cars were designed to appeal to the youth of the era, which was challenging considering the tumultuousness of '69-70 (11:17). Then Robert takes a detour to ask what a 'Pony Car' is (13:24) and then Rich and Mark discuss some of the larger impact on engine design from the company, AMC (14:29). 

After a short break, Robert, Rich, and Mark discuss how muscle cars were received in the motorsport--specifically NASCAR (17:48). Then Rich shares some of the unique difficulties of creating a book in the midst of a pandemic and how the photography had to be completed with reliance on car communities (24:40). 

If you pre-order Rich & Mark's book now through the March 30th publication date, you can get a set of classic muscle car images. Details are here: https://www.quartoknows.com/blog/quartodrives/1970-maximum-muscle-pre-order-get-free-bonus-content.

Robert, Rich, and Mark will be back next week to finish their conversation about all things muscle cars!

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Learn More: Cars That Matter

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Hosted by: Robert Ross

Produced and Edited by: Chris Porter

Theme Music by: Celleste and Eric Dick

A CurtCo Media production

After introductions, Rich explains the origins of their book "1970 Maximum Muscle" (2:20) and Mark explains the criteria for determining what Muscle Cars made it into their book (5:07). Mark and Rich explain that muscle cars were designed to appeal to the youth of the era, which was challenging considering the tumultuousness of '69-70 (11:17). Then Robert takes a detour to ask what a 'Pony Car' is (13:24) and then Rich and Mark discuss some of the larger impact on engine design from the company, AMC (14:29).&nbsp;
After a short break, Robert, Rich, and Mark discuss how muscle cars were received in the motorsport--specifically NASCAR (17:48). Then Rich shares some of the unique difficulties of creating a book in the midst of a pandemic and how the photography had to be completed with reliance on car communities (24:40).&nbsp;
If you pre-order Rich &amp; Mark's book now through the March 30th publication date, you can get a set of classic muscle car images. Details are here: <a href="https://www.quartoknows.com/blog/quartodrives/1970-maximum-muscle-pre-order-get-free-bonus-content" data-saferedirecturl="https://www.google.com/url?q=https://www.quartoknows.com/blog/quartodrives/1970-maximum-muscle-pre-order-get-free-bonus-content&amp;source=gmail&amp;ust=1613969009263000&amp;usg=AFQjCNE7U529qGx8q1_J4BSEc8Ipm1hbSg">https://www.quartoknows.com/blog/quartodrives/1970-maximum-muscle-pre-order-get-free-bonus-content</a>.
Robert, Rich, and Mark will be back next week to finish their conversation about all things muscle cars!
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Learn More: <a href="https://www.curtco.com/carsthatmatter">Cars That Matter</a>
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Hosted by: Robert Ross
Produced and Edited by: Chris Porter
Theme Music by: <a href="https://www.curtco.com/music">Celleste and Eric Dick</a>
A <a href="https://www.curtco.com">CurtCo Media</a> production

Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them.
From CurtCo Media.
​

On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

Cars That Matter

Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

Producer: Chris Porter

Host: Robert Ross

Co-Host: Bill Curtis

Marketing Director: Stephanie Arakelian

Theme Music By: Celleste & Eric Dick

Cars that Matter is all about cars that have captured people&rsquo;s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today&rsquo;s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes&mdash;with remorse&mdash;parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.
Producer: Chris Porter
Host: Robert Ross
Co-Host: Bill Curtis
Marketing Director: Stephanie Arakelian
Theme Music By: Celleste &amp; Eric Dick

Rich Truesdell and Mark Fletcher discuss their upcoming book "1970 Maximum Muscle" and do a two-week deep dive into the history, design, and impact of the American Muscle Car on automotive history.

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