Robert Ross and Eddie Sotto jump right back into their discussion by delving into Eddie's Rolls Royce car design meant to accompany the Skyacht, the Regatta(0:33) and then detour into Eddie's time with Ed Roth (4:50). Then Robert introduces Eddie's concept of "Form Follows Fantastic!" and asks him to elaborate (8:18). Then they shift gears to talk about the cars that Eddie's owned and admired (14:04). After looking to the past, the two men consider the future--specifically what's next for Eddie (21:18), then pivot to discussing luxury interior and furniture design and Fornasetti's aesthetic (24:04), the 'feel of the ride' (29:50), and Eddie's trademarked equation: 'Fear-Death=Fun' (33:27). 

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Robert Ross and Eddie&nbsp;Sotto&nbsp;jump right back into their discussion by delving into Eddie's Rolls Royce car design meant to accompany the Skyacht, the Regatta(0:33) and then detour into Eddie's time with Ed Roth (4:50). Then Robert introduces Eddie's concept of "Form Follows Fantastic!" and asks him to elaborate (8:18). Then they shift gears to talk about the cars that Eddie's owned and admired (14:04). After looking to the past, the two men consider the future--specifically what's next for Eddie (21:18), then pivot to discussing luxury interior and furniture design and Fornasetti's aesthetic (24:04), the 'feel of the ride' (29:50), and Eddie's trademarked equation: 'Fear-Death=Fun' (33:27).&nbsp;
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Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them.
From CurtCo Media.
​

On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

Cars That Matter

Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

Producer: Chris Porter

Host: Robert Ross

Co-Host: Bill Curtis

Marketing Director: Stephanie Arakelian

Theme Music By: Celleste & Eric Dick

Cars that Matter is all about cars that have captured people&rsquo;s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today&rsquo;s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes&mdash;with remorse&mdash;parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.
Producer: Chris Porter
Host: Robert Ross
Co-Host: Bill Curtis
Marketing Director: Stephanie Arakelian
Theme Music By: Celleste &amp; Eric Dick

Robert Ross continues his (online) conversation with Eddie Sotto of Sotto Studios, an experiential designer with an expertise in automobiles and luxury.

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