Robert Ross and Eddie Sotto begin by talking about their early memories of cars--such as Disneyland's Autopia and Eddie's early 'Bond' toys (1:50), before Eddie expounds on what exactly an immersive experience is to him (5:10). Eddie discusses effective experiential design (8:13), his time spent designing a new Main Street for Disney (10:53), and then muses on the future of car design (13:06). Robert transitions into talking about the founding of SottoStudios in 20014 (22:36) with special project for Aston Martin. After a break, they discuss Eddie's work with Ferrari (32:26) before moving into the auditory experiences Eddie works with (37:11). Before wrapping up this part of the conversation, Robert and Eddie talk about SottoStudios' foray into the private jet industry with Skyacht and Sky Ranch(38:38). Come back for the next episode as the two men wrap up their conversation.
Additional music samples provided by Eddie Sotto

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Robert Ross and Eddie Sotto begin by talking about their early memories of cars--such as Disneyland's Autopia and Eddie's early 'Bond' toys (1:50), before Eddie expounds on what exactly an immersive experience is to him (5:10). Eddie discusses effective experiential design (8:13), his time spent designing a new Main Street for Disney (10:53), and then muses on the future of car design (13:06). Robert transitions into talking about the founding of SottoStudios in 20014 (22:36) with special project for Aston Martin. After a break, they discuss Eddie's work with Ferrari (32:26) before moving into the auditory experiences Eddie works with (37:11). Before wrapping up this part of the conversation, Robert and Eddie talk about SottoStudios' foray into the private jet industry with Skyacht and Sky Ranch(38:38). Come back for the next episode as the two men wrap up their conversation. Additional music samples provided by Eddie Sotto
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Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them.
From CurtCo Media.
​

On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

Cars That Matter

Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

Producer: Chris Porter

Host: Robert Ross

Co-Host: Bill Curtis

Marketing Director: Stephanie Arakelian

Theme Music By: Celleste & Eric Dick

Cars that Matter is all about cars that have captured people&rsquo;s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today&rsquo;s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes&mdash;with remorse&mdash;parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.
Producer: Chris Porter
Host: Robert Ross
Co-Host: Bill Curtis
Marketing Director: Stephanie Arakelian
Theme Music By: Celleste &amp; Eric Dick

Eddie Sotto of Sotto Studios an experiential designer with an expertise in automobiles and luxury, shares his experiences and ideas of care design, immersive experiences and what prompted his early fascination with cars.

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