What is the state of the music industry in 2024? I know I can’t answer that one, so I invited old friend Tom Schmall to talk about it. Tom’s a Promotion, Marketing, and Artist Development Specialist for Red Light Management. In previous roles, he led promotion and marketing for record companies like Interscope and Maverick, and cut his teeth on independent promotion under Jeff McClusky.

Some of the things we talk about in this episode:

*What mistake do independent musicians most often make?

*When should an artist seek management?
*What is radio’s role in the present day?

*Is there a blueprint for new artists to follow?
*Why do some shitty bands break, while great ones don’t?

*Does “the album” matter in the music industry in 2024?

I feel like we only skimmed the surface in this episode, which means I need to plan for a follow up!

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