Guest : Andrew Thompson, freelance writer for Business Insider
Almost as soon as South Africa’s national lockdown shuttered all but essential business,
airwaves filled with ominous tones, eerily upbeat jingles, and stern presidential speech
voice overs of lockdown-themed commercials.
In spite of the forced closures, businesses were still eager to tap into the increased
media consumption, as millions of South Africans were forced to stay at home.
Brands also wanted to remain relevant, and show the public that they cared -
presumably also in the hope that they’d continue opening their wallets, even as many
were losing jobs and growing increasingly concerned about venturing into stores.
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