"Underconsumption-core" is a trend that reflects a minimalist and frugal lifestyle, where individuals intentionally consume less and focus on simplicity. Lester Kiewit speaks to Brett Rogers, Influencer Lead at HaveYouHeard Marketing, about how this shift by Gen Z could influence South African trends, especially among younger consumers.

"Underconsumption-core" is a trend that reflects a minimalist and frugal lifestyle, where individuals intentionally consume less and focus on simplicity. Lester Kiewit speaks to Brett Rogers, Influencer Lead at HaveYouHeard Marketing, about how this shift by Gen Z could influence South African trends, especially among younger consumers.

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile interviews to did-you-hear watercooler conversations. The show is enlightening and accessible, inclusive and thought-provoking. It helps listeners navigate the (sometimes hectic) business of life.

Some highlights include the daily Editorial segment at 6:10 and the flagship #LesterTester on Fridays at 8:35. The WorldView favourite Adam Gilchrest shares his take on the biggest global stories daily at 7:45am. Tune in daily for the ‘Hood Hang-out at 7:55am.

#CoffeeDate is a regular outside broadcast that happens on the first Monday of the month, starting in November. Each #Coffeedate is broadcast from a different community, featuring the voices and opinions of residents, ward councillors, local celebs, community leaders and you, the listener.

Good Morning Cape Town with Lester Kiewit, Monday to Friday 06:00 to 9:00 on 567 medium wave (AM) or streaming online at www.capetalk.co.za

#GMCT with @lesterkk @CapeTalk #JoinTheConversation

Follow Lester on Twitter: @lesterkk Twitter and Facebook: @CapeTalk

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile interviews to did-you-hear watercooler conversations. The show is enlightening and accessible, inclusive and thought-provoking. It helps listeners navigate the (sometimes hectic) business of life.
Some highlights include the daily Editorial segment at 6:10 and the flagship #LesterTester on Fridays at 8:35. The WorldView favourite Adam Gilchrest shares his take on the biggest global stories daily at 7:45am. Tune in daily for the ‘Hood Hang-out at 7:55am.
#CoffeeDate is a regular outside broadcast that happens on the first Monday of the month, starting in November. Each #Coffeedate is broadcast from a different community, featuring the voices and opinions of residents, ward councillors, local celebs, community leaders and you, the listener.
Good Morning Cape Town with Lester Kiewit, Monday to Friday 06:00 to 9:00 on 567 medium wave (AM) or streaming online at www.capetalk.co.za
#GMCT with @lesterkk @CapeTalk #JoinTheConversation
Follow Lester on Twitter: @lesterkk Twitter and Facebook: @CapeTalk