Good Morning Cape Town with Lester KiewitGood Morning Cape Town with Lester Kiewit

Trendspotting Thursday: Underconsumption core

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"Underconsumption-core" is a trend that reflects a minimalist and frugal lifestyle, where individuals intentionally consume less and focus on simplicity. Lester Kiewit speaks to Brett Rogers, Influencer Lead at HaveYouHeard Marketing, about how this shift by Gen Z could influence South African trends, especially among younger consumers.

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Good Morning Cape Town with Lester Kiewit

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as 
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