Trendspotting Thursday: Lester Kiewit and Kirsty Bisset discuss how beauty standards are being redefined Did you know that 46% of adults in the USA are aged 50 and over, yet only 15% of online media images include people of this age? Celebrities such as Madonna and Pamela Anderson are now leading the conversation on redefining beauty, albeit in their own ways. Lester Kiewit and Kirsty Bisset of HaveYouHeard Marketing discuss how beauty standards are being redefined.