Good Morning Cape Town with Lester KiewitTrendspotting Thursday: The cross contamination of sport, marketing, and pop culture
Good Morning Cape Town with Lester Kiewit
Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile…15,781 clip(s)
Loading playlist
In the USA the annual Super Bowl event is a massive one for fans of American Football, and as a result companies willingly pay up to $7million to flight a thirty second commercial during the broadcast. But just having the advert screened is not enough to get the message across, so we are now seeing the cross contamination of sport, marketing, and pop culture, as Kirsty Bisset, MD of Have You Heard Marketing, explains to Lester Kiewit.
