In the USA the annual Super Bowl event is a massive one for fans of American Football, and as a result companies willingly pay up to $7million to flight a thirty second commercial during the broadcast. But just having the advert screened is not enough to get the message across, so we are now seeing the cross contamination of sport, marketing, and pop culture, as Kirsty Bisset, MD of Have You Heard Marketing, explains to Lester Kiewit.

In the USA the annual Super Bowl event is a massive one for fans of American Football, and as a result companies willingly pay up to $7million to flight a thirty second commercial during the broadcast. But just having the advert screened is not enough to get the message across, so we are now seeing the cross contamination of sport, marketing, and pop culture, as Kirsty Bisset, MD of Have You Heard Marketing, explains to Lester Kiewit.

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile interviews to did-you-hear watercooler conversations. The show is enlightening and accessible, inclusive and thought-provoking. It helps listeners navigate the (sometimes hectic) business of life.

Some highlights include the daily Editorial segment at 6:10 and the flagship #LesterTester on Fridays at 8:35. The WorldView favourite Adam Gilchrest shares his take on the biggest global stories daily at 7:45am. Tune in daily for the ‘Hood Hang-out at 7:55am.

#CoffeeDate is a regular outside broadcast that happens on the first Monday of the month, starting in November. Each #Coffeedate is broadcast from a different community, featuring the voices and opinions of residents, ward councillors, local celebs, community leaders and you, the listener.

Good Morning Cape Town with Lester Kiewit, Monday to Friday 06:00 to 9:00 on 567 medium wave (AM) or streaming online at www.capetalk.co.za

#GMCT with @lesterkk @CapeTalk #JoinTheConversation

Follow Lester on Twitter: @lesterkk Twitter and Facebook: @CapeTalk

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile interviews to did-you-hear watercooler conversations. The show is enlightening and accessible, inclusive and thought-provoking. It helps listeners navigate the (sometimes hectic) business of life.
Some highlights include the daily Editorial segment at 6:10 and the flagship #LesterTester on Fridays at 8:35. The WorldView favourite Adam Gilchrest shares his take on the biggest global stories daily at 7:45am. Tune in daily for the ‘Hood Hang-out at 7:55am.
#CoffeeDate is a regular outside broadcast that happens on the first Monday of the month, starting in November. Each #Coffeedate is broadcast from a different community, featuring the voices and opinions of residents, ward councillors, local celebs, community leaders and you, the listener.
Good Morning Cape Town with Lester Kiewit, Monday to Friday 06:00 to 9:00 on 567 medium wave (AM) or streaming online at www.capetalk.co.za
#GMCT with @lesterkk @CapeTalk #JoinTheConversation
Follow Lester on Twitter: @lesterkk Twitter and Facebook: @CapeTalk