As gambling advertising faces tighter regulation in countries such as the UK, betting companies are finding new ways to stay visible and connected to consumers. Lester Kiewit speaks to marketing strategist Juan Mouton about the changing gambling marketing playbook, from football club partnerships and training kits to sports stars, influencers and digital platforms. They discuss how gambling is increasingly packaged as gaming and entertainment, how sport can help normalise betting, and what South Africa can learn from countries where regulation is already tightening.

 

Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. 

This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. 

Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. 

Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. 

Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk 

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As gambling advertising faces tighter regulation in countries such as the UK, betting companies are finding new ways to stay visible and connected to consumers. Lester Kiewit speaks to marketing strategist Juan Mouton about the changing gambling marketing playbook, from football club partnerships and training kits to sports stars, influencers and digital platforms. They discuss how gambling is increasingly packaged as gaming and entertainment, how sport can help normalise betting, and what South Africa can learn from countries where regulation is already tightening.
&nbsp;
Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show.&nbsp;
This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team&rsquo;s ability to spot &amp; share relevant and unusual stories make the programme inclusive and thought-provoking. Don&rsquo;t miss the popular World View feature at 7:45am daily.&nbsp;
Listen out for #LesterInYourLounge which is an outside broadcast &ndash; from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news.&nbsp;
Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit.&nbsp;
Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk <a href="https://buff.ly/NnFM3Nk">https://buff.ly/NnFM3Nk</a>&nbsp;
For more from the show go to <a href="https://buff.ly/xGkqLbT">https://buff.ly/xGkqLbT</a> or find all the catch-up podcasts here <a href="https://buff.ly/f9Eeb7i">https://buff.ly/f9Eeb7i</a>&nbsp;
Subscribe to the CapeTalk Daily and Weekly Newsletters <a href="https://buff.ly/sbvVZD5">https://buff.ly/sbvVZD5</a>&nbsp; &nbsp; Follow us on social media&nbsp; &nbsp; CapeTalk on Facebook: <a href="https://www.facebook.com/CapeTalk">https://www.facebook.com/CapeTalk</a>&nbsp; CapeTalk on TikTok: <a href="https://www.tiktok.com/@capetalk">https://www.tiktok.com/@capetalk</a>&nbsp; CapeTalk on Instagram: <a href="https://www.instagram.com/">https://www.instagram.com/</a>&nbsp; CapeTalk on X: <a href="https://x.com/CapeTalk">https://x.com/CapeTalk</a>&nbsp; CapeTalk on YouTube: <a href="https://www.youtube.com/@CapeTalk567">https://www.youtube.com/@CapeTalk</a>

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile interviews to did-you-hear watercooler conversations. The show is enlightening and accessible, inclusive and thought-provoking. It helps listeners navigate the (sometimes hectic) business of life.

Some highlights include the daily Editorial segment at 6:10 and the flagship #LesterTester on Fridays at 8:35. The WorldView favourite Adam Gilchrest shares his take on the biggest global stories daily at 7:45am. Tune in daily for the ‘Hood Hang-out at 7:55am.

#CoffeeDate is a regular outside broadcast that happens on the first Monday of the month, starting in November. Each #Coffeedate is broadcast from a different community, featuring the voices and opinions of residents, ward councillors, local celebs, community leaders and you, the listener.

Good Morning Cape Town with Lester Kiewit, Monday to Friday 06:00 to 9:00 on 567 medium wave (AM) or streaming online at www.capetalk.co.za

#GMCT with @lesterkk @CapeTalk #JoinTheConversation

Follow Lester on Twitter: @lesterkk Twitter and Facebook: @CapeTalk

Join Lester Kiewit every weekday for an authentic Cape Town wake-up call. The show gets Cape Town as close to the story as possible, from high-profile interviews to did-you-hear watercooler conversations. The show is enlightening and accessible, inclusive and thought-provoking. It helps listeners navigate the (sometimes hectic) business of life.
Some highlights include the daily Editorial segment at 6:10 and the flagship #LesterTester on Fridays at 8:35. The WorldView favourite Adam Gilchrest shares his take on the biggest global stories daily at 7:45am. Tune in daily for the ‘Hood Hang-out at 7:55am.
#CoffeeDate is a regular outside broadcast that happens on the first Monday of the month, starting in November. Each #Coffeedate is broadcast from a different community, featuring the voices and opinions of residents, ward councillors, local celebs, community leaders and you, the listener.
Good Morning Cape Town with Lester Kiewit, Monday to Friday 06:00 to 9:00 on 567 medium wave (AM) or streaming online at www.capetalk.co.za
#GMCT with @lesterkk @CapeTalk #JoinTheConversation
Follow Lester on Twitter: @lesterkk Twitter and Facebook: @CapeTalk

Good Morning Cape Town with Lester Kiewit

The gambling marketing playbook: How betting is being normalised through sport and entertainment

https://api.omny.fm/orgs/5dcefa8e-00a9-4595-8ce1-a4ab0080f142/clips/afd56f36-4a5c-48d8-bd92-b4c5005d53eb/transcript