Good Morning Cape Town with Lester KiewitNew sponsorship deal for Springboks reflects elevated brand value
The Springbok jersey will have a new look as FNB and Pick n Pay were recently announced as Tier One sponsors, taking over from MTN after the telecommunications giant’s eight-year sponsorship deal concluded. To get a sense of how companies determine the value of a sponsorship, Lester Kiewit Kiewit speaks to Nqobile Ndlovu, sports business researcher at Cash N Sport.
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