With the 2026 Local Government Elections approaching, political posters are appearing across Cape Town, from the DA's “Take Cape Town Forward For All” to ActionSA's “Gatvol of a City that is unsafe and unaffordable? Let us fix it” and the Freedom Front Plus's “It is Our Time”. But do election posters actually persuade voters, or are they primarily about visibility, recognition and keeping a party's message in the public eye? Lester Kiewit speaks to Mohammed Jogie, Design and Strategy Director at the Institute of Media, Strategy & Design, about the psychology and strategy behind political posters, South Africa's history of political poster design and his research into the contemporary reimagining of struggle posters through an Ubuntu aesthetics approach.

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