We have a very real problem of binge-drinking in South Africa, and there are established links to issues such as assaults and gender-based violence – so should we not be restricting such advertising on television, especially when it is portrayed as cool and fun? Lester Kiewit speaks to  Samantha Filby, research officer at the Research Unit Economics of Excisable Products and Economics (REEP) as well as Lecturer and Course Convenor at the University of Cape Town.