The government tax on spirits is expected to breach the R100 mark per 750ml bottle when Finance Minister Enoch Godongwana delivers his Budget Speech for 2026. As a result, the tax imposed will in many cases be the biggest component of the cost to the consumer, ranging between 55-65% of the retail selling price of mainstream spirits products. Diageo South Africa is warning that this may drive consumers towards the tax-evading illicit alcohol market. Lester Kiewit speaks to Sibani Mngadi, Corporate Relations Director at Diageo South Africa.

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