In this episode of Cannabis Enlightened, Dr. Leroy sits down with Alex Freedman, CEO of Traditional, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential. This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry. Hear more episodes - subscribe and follow at OlasMedia.com The key moments in this episode are: 00:00:01 - Introduction and Traditional Cannabis Company 00:05:47 - Vertical Integration and Dispensaries 00:08:59 - Product Innovation and Quality Control 00:11:27 - Non-traditional Background in Cannabis 00:14:42 - Impact of Regulations on the Cannabis Industry 00:16:47 - Challenges of Regulatory Structures 00:20:44 - Impact of Illegal Market 00:25:02 - Cannabis as Medicine 00:27:37 - Evolving Consumer Consumption 00:30:09 - Future of Cannabis Industry 00:33:16 - Gratitude and Connection 00:33:42 - Connecting with Alex 00:34:08 - Availability of Products   00:35:07 - Closing Remarks 

In this episode of Cannabis Enlightened, Dr. Leroy is joined by Grant and Maribel McKinze from UFCW Local 135, Candice Finn from March and Ash, and Laurie Han from the YMCA. They dive into the critical topic of childcare for working parents, especially those in the cannabis industry. The discussion explores how companies like March and Ash are addressing childcare challenges through innovative benefits like stipends and partnerships with local childcare providers, offering invaluable support to employees. Tune in for insights on how childcare can boost employee satisfaction, reduce absenteeism, and improve work-life balance in the cannabis sector. Tune in for valuable advice on navigating childcare choices while balancing work and family life. This episode has been sponsored by: March and Ash Don’t forget to follow or subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - Introduction and Sponsorship 00:01:15 - Types of Childcare 00:05:15 - Employee Experience with Childcare 00:08:58 - Union's Role in Childcare 00:13:40 - Impact of COVID-19 on Childcare 00:15:29 - Childcare benefits for employees 00:16:33 - Choosing the right childcare 00:18:24 - Support for families 00:23:06 - Benefits for employers 00:27:58 - Personal experiences with the childcare program 00:30:08 - Childcare Costs in San Diego County 00:31:29 - Employer Assistance for Childcare 00:34:31 - Seeking Childcare Services 00:38:21 - Union Support and Resources

March and Ash stores might be known in Southern California for feeling more like Nordstroms than a smoke shop. But as the only retailer that has partnered with the YMCA to provide childcare for workers, employs its delivery drivers with unionized wages and benefits, and with its unmatched commitment to bring a storied industry above-board. So it may not be a surprise why Dr. Leroy hit it off with Roberto and Araceli Mareno of Mexico’s Red Thread Project, who have been instrumental in providing incarcerated female prisoners in Mexico with sewing skills and entrepreneurial opportunities.  Follow, Subscribe and hear more episodes, visit Olasmedia.com The key moments in this episode are: 00:00:00 - Introducing the Red Thread Project 00:04:27 - Impact and Versatility of Skills 00:09:13 - Life-changing Stories 00:11:59 - Collaboration with March and Ash 00:16:25 - Empowerment and Skill Development 00:19:44 - Extending Reach and Selection Process 00:21:31 - Age Range and Juveniles in Prison 00:27:51 - From Sewing to Red Thread Project 00:29:45 - The Meaning of Red Thread Project 00:35:17 - Providing Second Chances and Understanding

Celebrate Juneteenth 2024 with Cannabis Enlightened as Dr. Leroy explores the intersection of this historic day and our vital right to vote. Discover why voting matters for advancing equity and shaping a more inclusive future. Join us for insights into the significance of Juneteenth, the power of civic engagement, and how we can honor the past while driving meaningful change. Follow and Subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - 710 Celebration and Voting 00:01:31 - Voting as a Sign of Gratitude 00:02:45 - Juneteenth History and Rights 00:03:36 - Celebrating Juneteenth 00:04:13 - Podcast Credits and Closing

Treat yourself to the transformative journey of Derek Craft, a trailblazer in the cannabis industry and one of the inaugural recipients of March and Ash’s Cannabis Private Equity Group. In this enlightening episode, Derek shares invaluable insights into the challenges and opportunities encountered by social equity entrepreneurs. Through his brand Derek emphasizes the power of personal connection and authentic storytelling in building a meaningful brand identity. He discusses the essential qualities of patience, commitment, and relentless dedication required to navigate the intricacies of entrepreneurship within the cannabis sector. Joining Dr. Leroy, from The Dodi Connection, Mr. Wowzer delves into Derek's unwavering passion for creating a genuine brand experience. Derek's journey offers profound lessons on the critical roles of knowledge, infrastructure, and financial support in achieving success in the cannabis business. Whether you're a seasoned entrepreneur or exploring opportunities in cannabis, this episode provides essential insights to help you establish a resilient and impactful brand in this dynamic industry. Follow and Subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - Introduction and 710 Celebration 00:01:47 - Cannabis Enlightened Program 00:03:00 - Social Equity in Cannabis 00:10:16 - Vision for CPEG and Business Support 00:14:11 - Challenges in Cannabis Industry 00:16:19 - Lack of Access for Cannabis Business 00:17:09 - Insights from Former Prisoners 00:18:09 - March and Ash's Involvement 00:19:27 - Challenges of Entrepreneurship 00:22:19 - Brand Development and Background 00:31:02 - The Early Days 00:34:33 - Connecting with Customers 00:39:10 - The Brand Experience 00:40:31 - Getting in Touch

An exclusive chat with Kayla Bass and Tonya Aanenson from March and Ash as they uncover the secrets behind impactful 4-Twenty promotions and event planning. From engaging event strategies to exciting surprises for this year's celebrations, this episode provides valuable insights to elevate your event planning game. Don't miss this insider's look as we delve into cannabis marketing and promotions! Plus, exciting news for Stagecoach and Coachella attendees: a new March and Ash dispensary is now open in Palm Desert, CA, just in time for the festivities! #CannabisEvents #4TwentyPromotions #EventPlanning #CannabisEnlightened #MarchandAsh #PalmDesert #Stagecoach #Coachella 🚀

Dr. Leroy is thrilled to introduce Guy Rocourt, the CEO of Papa and Barkley - a leading name in the cannabis wellness realm. Guy's journey from cannabis activism to helming a renowned brand like Papa and Barkley showcases his deep passion and expertise in the field. With a focus on product development and advocating for safe access to cannabis, Guy is a trusted figure in the cannabis wellness community. Join us as we explore his insights on the therapeutic potential of cannabis, his journey to becoming a CEO, and the importance of social equity in cannabis regulations. Gain fresh perspectives and untold insights into the evolving landscape of cannabis therapy with Guy Rocourt on "Cannabis Enlightened." The key moments in this episode are: 00:00:01 - Disclaimer and Introduction 00:02:19 - Origin of Papa and Barclay 00:05:19 - The Name "Guy" 00:09:32 - Education and Career Path 00:13:45 - Product Development and Regulation 00:14:19 - Legalization and Access to Cannabis 00:16:24 - Product Endorsement and Consumer Feedback 00:17:35 - Differentiation and Integrity in Product Creation 00:20:02 - Cannabis as a Medicinal Solution 00:22:01 - Overcoming Misinformation and Racial Bias 00:28:03 - The Importance of Staying True to Natural Practices 00:29:51 - Honoring Juneteenth and American History 00:32:27 - Challenges of Achieving Social Equity 00:37:10 - Overcoming Cannabis Shame and 280E Challenges 00:42:28 - Empowering Individuals and Advocating for Change 00:43:01 - Gratitude and Positivity 00:43:34 - Cannabis as a Way of Life 00:44:10 - Sponsorship and Acknowledgment 00:44:25 - Podcast Production 00:44:53 - Conclusion

Chris Morsette, President and Head of Cultivation at Ember Valley, shares his journey in the cannabis industry and offers insights into cultivation and business operations. He emphasizes the importance of mastering one's craft and learning from experienced growers. Chris discusses the challenges of taxation and the coexistence of the black market and the regulated market. He also shares his vision for the future of the cannabis industry. Podcast Sponsor by March and Ash Listen to more episodes at Olas Media Email us your questions, suggested topics to: dr.leroy@cannabisenlightened.com (Originally aired Date  Jan 30, 2024)

Did you know that terpenes can actually enhance or alter the effects of cannabinoids? Or that different strains with similar THC levels can have vastly different effects due to differing terpene profiles? Ruben Villasenor, Cannabis Coach and Educator with Kurativ CBD, is here to share the truth about personalized cannabis profiles, helping you achieve the optimal experience for your needs. Have you ever heard the myths surrounding terpene and cannabinoid profiles? It's time to debunk these misconceptions and get to the truth. (Originally aired 08Aug23)

In today’s episode, Dr. Leroy has a conversation with Dr Amanda Reiman, Founder of Personal Plants, a platform designed to help people develop healthy, balanced relationships with psychoactive plants. They talk about the impact of cannabis consumption, consequences, benefits of drinkable cannabis and the difference between alcohol and cannabis in a social setting. They explore how social lounges serve as a welcoming environment fostering a sense of community and socialization. (Originally aired July 6/23)

Dr. Leroy shares a special holiday message around Juneteenth and social equity in the business of cannabis. (Originally aired 19June23 )

Dr. Leroy celebrates 420 with industry friends, Danicka Brown-Frazier and Olamiji (OH-la-ME-gee) Pearse. “Representing” Greenish Brands, Frazier the Founder, and Pearse, Brand Strategist, have teamed up to be advocates for social equity in the evolving Cannabis field. Starting in San Diego, they are now national leaders in the industry shaping its future. A Real 2 Keeping it 100 on 4/20! (Originally aired Date: 8June23)

In this podcast episode, Dr. Leroy engages in a thought-provoking conversation with Kayla Sanchez  from Guided Green Solutions and Kara Knittel about the cultivation and education of the cannabis business. The trio delves into the various aspects of cannabis cultivation, the importance of responsible consumption, and the role of education in combating misinformation about this plant. The guests also share their personal experiences with cannabis and provide insights on how to navigate the rapidly evolving landscape of cannabis cultivation and usage. Whether you're a seasoned cannabis user or simply curious about the topic, this podcast episode offers valuable information and perspectives on this often controversial subject.  (Originally aired May 4/23 )

In this Season 2 preview of Cannabis Enlightened, go behind the scenes with producer Kara Knittel and Dr. Leroy as they discuss upcoming guests and topics related to the education, the professionals, and the business of Cannabis. (Originally aired 28April23 )

Dr. Leroy travels to Hawaii to chat with  Dan Howle. He shares about the Independent Voter Project as well and the National Association of Nonpartisan Reformers and How Independent Voters and Statewide Initiatives are Revolutionizing Cannabis and Elections. (Originally aired April 6/23)

In this special simulcast, Dr. Leroy has a conversation with the host of the Reason 55 podcast, Steph B. Social equity and Cannabis taxes fill the conversation while tackling issues of Black presence. A hybrid episode of OLAS hosts that doesn’t disappoint.  (Originally aired 23March23)

Veteran Special Ops, Marine Bryan Buckley introduces Helmond Valley Growers. As CEO and Founder, he leads a fight against post traumatic stress and opiates by educating the public about the benefits of Cannabis for other Veterans, including himself. (Originally aired 16Feb23)

Dr. Leroy hosts Tianna Woodruff, Founder and CEO of Queen Mary. Her early experiences in Los Angeles have influenced her to create and lead a quickly expanding Cannabis brand that is challenging the stereotypical perceptions of its consumers. With the support of her loving husband they are attacking the social inequities and providing a selection of labels that ‘give women back their power and vivify(ing) their day” (Originally aired 2Feb23 )

Returning to the show, Nicole and Jaime Fernandez, of Grace H+W,  come with unbelievable news! Dr. Leroy recounts their experience battling Cancer and incorporating an incredible regiment of Cannabis. This experience is now accompanying their new case study, The Fernandez Report released in Fall of 2022. (Originally aired 20Dec22)

Dustin Moore, founder of Embarc, a retail platform in California that operates a number of cannabis dispensaries throughout the state. He shares his story about how his dad was using cannabis to help seizures and how he went through Cannabis politics, his participation in developing Proposition 64, the legalization of adult use of cannabis, and the progress over the years unifying communities in a positive way. (Originally aired Dec 8)

Dr. Leroy invites Marc Weinstein and Dave Prinz, the co-owners of a Cannabis consumption lounge. On today’s episode we learn how the co-owners of Amoeba Music and Hi Fi Dispensary made it all happen. Finally, the three have an enlightening conversation about their mutual love and respect for music paired with cannabis.  (Originally aired 10November22)

Dr. Leroy goes on-location to attend the 2022’s Farmer’s Cup in San Diego. He learns how the industry is creating opportunities for communities throughout the county. He speaks with several attendees including local candidates, Tiffany Boyd-Hodgsons and John Hemmerling. Bryan Buckley joins to talk about Cannabis and his fellow veterans. (Originally aired 4November22)

Organizer of the Farmer’s Cup, Barry Herzberg, sits with Dr. Leroy to talk about the great opportunities at the upcoming Cannabis Career Fair and Expo. He also shares his personal Cannabis timeline in San Diego and how things have evolved. (Originally aired 7October22)

Dr. Leroy welcomes Brad Racino back to San Diego to discuss the state of Cannabis legislation in New York State. The former San Diego investigative reporter, turned editor and publisher, took his talents to New York with NY Cannabis Insider to cover topics like social equity and medical dispensaries. (Originally aired 08August22)

Dennis Hunter, co-founder of Cannacraft, is a Cannabis grower of more than 30 years. Anointed "Community Cannabis Activist" by Dr. Leroy, Dennis shares his story of rebellious redemption that includes a fugitive, a felon, and a farmer.  (Originally aired 1August22)

San Diego's Deputy Director of Cannabis Business Division, Lara Gates, joins Dr. Leroy to talk about the Cannabis SEED Program, social equity and future of the Cannabis industry in San Diego. (Originally aired 20June22)

Jaime and Nicole Brambila, of Grace Health and Wealthness, join Dr. Leroy live from a hospital treatment to talk about how Cannabis is changing their lives. Nicole battles Stage 4 Metastatic Breast Cancer and while in the fight of her life, joins her husband to also fight the misinformation of Cannabis.

Michael Lawson introduces Dr. Leroy to his Cannabis Media Collective. This Morehouse College alumnus intimately talks about how Cannabis has helped him with his post-traumatic stress from his youth while also creating his calling to educate others about mental health and the benefits of Cannabis.

Dr. Jean Talleyrand and Dr. LeRoy compare the professional medical industry and the business of Cannabis. 

Doug Henderson enlightens Dr. Leroy about the Cannabis Beverages coming out of Washington state. SunGaze represents the possibilities in a fast growing market.

Andrea St. Julian joins Dr. Leroy in the second part of the series. Special contributor, Anthony Avalos shares his work in San Diego as a Cannabis justice advocate. Both are working to ensure equitable access for the entrance into the industry, business, and economy.

Executive Director of the California Cannabis Industry Association, Linds Robinson examines the challenges and pitfalls to entry into the industry. Dr. Leroy learns more about social equity as it relates to Cannabis.

Dr. Leroy is joined by the Chief Science Officer for Front Range BioSciences, Reginald Guadino.

Jereme Hicklen sits with Dr. Leroy to analyze plant science as well as the careers in Cannabis related to biopharmaceuticals. Jereme has worked in the cannabis industry for over eight years, has established quality programs in federally regulated laboratories, as well as in laboratories, and major businesses in the cannabis space. (Originally aired 2May22)

Andrea St. Julian joins Dr. Leroy, in the first of a two-part series, to introduce where we are with Social Equity as it applies to the Cannabis Industry. (Originally aired 2May22)

Dr. Leroy is joined by Dr. Jeffery Raber of TheWercShop.com. They have a great conversation around the research of Cannabis and its resulting development. (Originally aired 15Feb22)

Green Scientific Labs' Chief Scientific Officer, Kristofer Marsh, talks with Dr. Leroy about the importance of consistent and accurate testing in the Cannabis space. Delta-8 and "Mocktails" come up as disinformation and trends are revealed. (Originally aired 4Feb22)

Grant Tom and Maribel McKenzie represent UFCW Local 135 to explain to Dr. Leroy the impetus, impact, and influence of their work in the cannabis industry. (Originally aired 25Jan22)

Dr. Leroy introduces Diannte Grayson, San Diego resident by way of Norfolk, Virginia. He shares some of his life experiences that have fueled him. Straight out of the black markets of Cannabis to the counters of March and Ash and now concert stages throughout California. He is using his touching stories to inspire and inform young people and adults alike. (Originally aired 14Jan22)

Dr. Leroy is joined by Kristi Lee Kelly, Chief Strategy Officer of Sozo, who shares her background and recounts her journeys in cannabis as an entrepreneur. (Originally aired 22Nov21)

Doctor of Clinical Pharmacy, Wendy Wiehl, talks with Dr. Leroy about the weaponization of the word "Marijuana" and how changing simple habits can be scientifically beneficial to furthering the research of Cannabis. Her work in addiction clinics sheds new light on Cannabis treatment. (Originally aired 22Oct21)

Academician, Pattie Harris sits down with Dr. Leroy for the first-time to talk about the differences - and similarities - of Hemp and Cannabis. They explore the propaganda tactics practiced by some of the founding, industrial fathers of America to stigmatize Cannabis and the patients who consume it. (Originally aired 15Oct21)

The Business of Cannabis is a course at San Diego City College. Co-founders Rose Lamuraglia and Dr. Brady talk about its beginnings and the catalyst to the Cannabis Enlightened Podcast. (Originally aired 09Sept21)

Coming in the Fall of 2021, Dr. Leroy Brady host a podcast that educates and enlightens. It's all about Cannabis. Students, fellow professors, and other Cannabis experts visit each episode to dispel myths, dissect the history, and share the current state of the business of Cannabis.