Chris Morsette, President and Head of Cultivation at Ember Valley, shares his journey in the cannabis industry and offers insights into cultivation and business operations. He emphasizes the importance of mastering one's craft and learning from experienced growers. Chris discusses the challenges of taxation and the coexistence of the black market and the regulated market. He also shares his vision for the future of the cannabis industry.

Podcast Sponsor by March and Ash

Listen to more episodes at Olas Media

Email us your questions, suggested topics to: dr.leroy@cannabisenlightened.com

(Originally aired Date  Jan 30, 2024)

<a href="https://www.linkedin.com/in/chris-morsette-3781b384/">Chris Morsette</a>, President and Head of Cultivation at <a href="https://ember-valley.com/">Ember Valley</a>, shares his journey in the cannabis industry and offers insights into cultivation and business operations. He emphasizes the importance of mastering one's craft and learning from experienced growers. Chris discusses the challenges of taxation and the coexistence of the black market and the regulated market. He also shares his vision for the future of the cannabis industry.
Podcast Sponsor by <a href="https://marchandash.com/">March and Ash</a>
Listen to more episodes at <a href="https://olasmedia.com/shows/cannabis-enlightened">Olas Media</a>
Email us your questions, suggested topics to: <a href="mailto:dr.leroy@cannabisenlightened.com">dr.leroy@cannabisenlightened.com</a>
(Originally aired Date  Jan 30, 2024)

Dr. Leroy Brady shares enlightening and educational information around the subject of Cannabis. As a San Diego professor of The Business of Cannabis, he seeks to introduce a different point of view.

Cannabis Enlightened

Passion Trumps Degrees: Chris Morsette on Cannabis Success

In this episode of Cannabis Enlightened, Dr. Leroy sits down with Alex Freedman, CEO of Traditional, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential.

This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry.

Hear more episodes - subscribe and follow at OlasMedia.com

The key moments in this episode are:
00:00:01 - Introduction and Traditional Cannabis Company 
00:05:47 - Vertical Integration and Dispensaries 
00:08:59 - Product Innovation and Quality Control 
00:11:27 - Non-traditional Background in Cannabis 
00:14:42 - Impact of Regulations on the Cannabis Industry 
00:16:47 - Challenges of Regulatory Structures 
00:20:44 - Impact of Illegal Market 
00:25:02 - Cannabis as Medicine 
00:27:37 - Evolving Consumer Consumption 
00:30:09 - Future of Cannabis Industry 
00:33:16 - Gratitude and Connection 
00:33:42 - Connecting with Alex 
00:34:08 - Availability of Products  
00:35:07 - Closing Remarks 

In this episode of Cannabis Enlightened, Dr. Leroy sits down with <a href="https://www.linkedin.com/in/alex-freedman-b40013162/">Alex Freedman, CEO of Traditional</a>, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential.
This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry.
Hear more episodes - subscribe and follow at <a href="https://olasmedia.com/shows/cannabis-enlightened">OlasMedia.com</a>
The key moments in this episode are: 00:00:01 - Introduction and Traditional Cannabis Company 00:05:47 - Vertical Integration and Dispensaries 00:08:59 - Product Innovation and Quality Control 00:11:27 - Non-traditional Background in Cannabis 00:14:42 - Impact of Regulations on the Cannabis Industry 00:16:47 - Challenges of Regulatory Structures 00:20:44 - Impact of Illegal Market 00:25:02 - Cannabis as Medicine 00:27:37 - Evolving Consumer Consumption 00:30:09 - Future of Cannabis Industry 00:33:16 - Gratitude and Connection 00:33:42 - Connecting with Alex 00:34:08 - Availability of Products   00:35:07 - Closing Remarks

Leading the Charge : Vision for True Vertical Integration - Alex Freedman

In this episode of Cannabis Enlightened, Dr. Leroy is joined by Grant and Maribel McKinze from UFCW Local 135, Candice Finn from March and Ash, and Laurie Han from the YMCA. They dive into the critical topic of childcare for working parents, especially those in the cannabis industry. The discussion explores how companies like March and Ash are addressing childcare challenges through innovative benefits like stipends and partnerships with local childcare providers, offering invaluable support to employees. Tune in for insights on how childcare can boost employee satisfaction, reduce absenteeism, and improve work-life balance in the cannabis sector. Tune in for valuable advice on navigating childcare choices while balancing work and family life.

This episode has been sponsored by: March and Ash

Don’t forget to follow or subscribe at OlasMedia.com

The key moments in this episode are:
00:00:00 - Introduction and Sponsorship 
00:01:15 - Types of Childcare 
00:05:15 - Employee Experience with Childcare 
00:08:58 - Union's Role in Childcare 
00:13:40 - Impact of COVID-19 on Childcare 
00:15:29 - Childcare benefits for employees 
00:16:33 - Choosing the right childcare 
00:18:24 - Support for families 
00:23:06 - Benefits for employers 
00:27:58 - Personal experiences with the childcare program 
00:30:08 - Childcare Costs in San Diego County 
00:31:29 - Employer Assistance for Childcare 
00:34:31 - Seeking Childcare Services 
00:38:21 - Union Support and Resources

In this episode of Cannabis Enlightened, Dr. Leroy is joined by Grant and Maribel McKinze from UFCW Local 135, Candice Finn from March and Ash, and Laurie Han from the YMCA. They dive into the critical topic of childcare for working parents, especially those in the cannabis industry. The discussion explores how companies like March and Ash are addressing childcare challenges through innovative benefits like stipends and partnerships with local childcare providers, offering invaluable support to employees. Tune in for insights on how childcare can boost employee satisfaction, reduce absenteeism, and improve work-life balance in the cannabis sector. Tune in for valuable advice on navigating childcare choices while balancing work and family life.
This episode has been sponsored by: <a href="https://marchandash.com/">March and Ash</a>
Don’t forget to follow or subscribe at <a href="https://olasmedia.com/shows/cannabis-enlightened">OlasMedia.com</a>
The key moments in this episode are: 00:00:00 - Introduction and Sponsorship 00:01:15 - Types of Childcare 00:05:15 - Employee Experience with Childcare 00:08:58 - Union's Role in Childcare 00:13:40 - Impact of COVID-19 on Childcare 00:15:29 - Childcare benefits for employees 00:16:33 - Choosing the right childcare 00:18:24 - Support for families 00:23:06 - Benefits for employers 00:27:58 - Personal experiences with the childcare program 00:30:08 - Childcare Costs in San Diego County 00:31:29 - Employer Assistance for Childcare 00:34:31 - Seeking Childcare Services 00:38:21 - Union Support and Resources

Childcare Matters : How Community Partnerships Support a Growing Workforce

https://api.omny.fm/orgs/d57f2f8a-7bab-4064-9571-ae7c0139f8ec/clips/e4892732-ce9a-4c63-8bca-b2270164ebb7/transcript

March and Ash stores might be known in Southern California for feeling more like Nordstroms than a smoke shop. But as the only retailer that has partnered with the YMCA to provide childcare for workers, employs its delivery drivers with unionized wages and benefits, and with its unmatched commitment to bring a storied industry above-board.

So it may not be a surprise why Dr. Leroy hit it off with Roberto and Araceli Mareno of Mexico’s Red Thread Project, who have been instrumental in providing incarcerated female prisoners in Mexico with sewing skills and entrepreneurial opportunities. 

Follow, Subscribe and hear more episodes, visit Olasmedia.com

The key moments in this episode are:

00:00:00 - Introducing the Red Thread Project
00:04:27 - Impact and Versatility of Skills
00:09:13 - Life-changing Stories
00:11:59 - Collaboration with March and Ash
00:16:25 - Empowerment and Skill Development
00:19:44 - Extending Reach and Selection Process
00:21:31 - Age Range and Juveniles in Prison
00:27:51 - From Sewing to Red Thread Project
00:29:45 - The Meaning of Red Thread Project
00:35:17 - Providing Second Chances and Understanding 

March and Ash stores might be known in Southern California for feeling more like Nordstroms than a smoke shop. But as the only retailer that has <a href="https://www.ymcasd.org/about-y/news-center/general/celebrating-successful-employer-supported-child-care-forum">partnered with the YMCA</a> to provide childcare for workers, <a href="https://ufcw135.com/march-and-ash-ratify-new-contract/">employs its delivery drivers with unionized wages and benefits</a>, and with its <a href="https://voiceofsandiego.org/2021/08/19/morning-report-lawsuit-pits-legal-dispensaries-against-the-black-market/">unmatched commitment to bring a storied industry above-board</a>.
So it may not be a surprise why Dr. Leroy hit it off with Roberto and Araceli Mareno of Mexico’s Red Thread Project, who have been instrumental in providing incarcerated female prisoners in Mexico with sewing skills and entrepreneurial opportunities. 
Follow, Subscribe and hear more episodes, visit <a href="olasmedia.com">Olasmedia.com</a>
The key moments in this episode are:
00:00:00 - Introducing the Red Thread Project 00:04:27 - Impact and Versatility of Skills 00:09:13 - Life-changing Stories 00:11:59 - Collaboration with March and Ash 00:16:25 - Empowerment and Skill Development 00:19:44 - Extending Reach and Selection Process 00:21:31 - Age Range and Juveniles in Prison 00:27:51 - From Sewing to Red Thread Project 00:29:45 - The Meaning of Red Thread Project 00:35:17 - Providing Second Chances and Understanding 
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Passion Trumps Degrees: Chris Morsette on Cannabis Success

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