In this episode of Cannabis Enlightened, Dr. Leroy sits down with Alex Freedman, CEO of Traditional, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential.

This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry.

Hear more episodes - subscribe and follow at OlasMedia.com

The key moments in this episode are:
00:00:01 - Introduction and Traditional Cannabis Company 
00:05:47 - Vertical Integration and Dispensaries 
00:08:59 - Product Innovation and Quality Control 
00:11:27 - Non-traditional Background in Cannabis 
00:14:42 - Impact of Regulations on the Cannabis Industry 
00:16:47 - Challenges of Regulatory Structures 
00:20:44 - Impact of Illegal Market 
00:25:02 - Cannabis as Medicine 
00:27:37 - Evolving Consumer Consumption 
00:30:09 - Future of Cannabis Industry 
00:33:16 - Gratitude and Connection 
00:33:42 - Connecting with Alex 
00:34:08 - Availability of Products  
00:35:07 - Closing Remarks 

In this episode of Cannabis Enlightened, Dr. Leroy sits down with <a href="https://www.linkedin.com/in/alex-freedman-b40013162/">Alex Freedman, CEO of Traditional</a>, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential.
This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry.
Hear more episodes - subscribe and follow at <a href="https://olasmedia.com/shows/cannabis-enlightened">OlasMedia.com</a>
The key moments in this episode are: 00:00:01 - Introduction and Traditional Cannabis Company 00:05:47 - Vertical Integration and Dispensaries 00:08:59 - Product Innovation and Quality Control 00:11:27 - Non-traditional Background in Cannabis 00:14:42 - Impact of Regulations on the Cannabis Industry 00:16:47 - Challenges of Regulatory Structures 00:20:44 - Impact of Illegal Market 00:25:02 - Cannabis as Medicine 00:27:37 - Evolving Consumer Consumption 00:30:09 - Future of Cannabis Industry 00:33:16 - Gratitude and Connection 00:33:42 - Connecting with Alex 00:34:08 - Availability of Products   00:35:07 - Closing Remarks

Dr. Leroy Brady shares enlightening and educational information around the subject of Cannabis. As a San Diego professor of The Business of Cannabis, he seeks to introduce a different point of view.

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