Treat yourself to the transformative journey of Derek Craft, a trailblazer in the cannabis industry and one of the inaugural recipients of March and Ash’s Cannabis Private Equity Group. In this enlightening episode, Derek shares invaluable insights into the challenges and opportunities encountered by social equity entrepreneurs. Through his brand Derek emphasizes the power of personal connection and authentic storytelling in building a meaningful brand identity. He discusses the essential qualities of patience, commitment, and relentless dedication required to navigate the intricacies of entrepreneurship within the cannabis sector.

Joining Dr. Leroy, from The Dodi Connection, Mr. Wowzer delves into Derek's unwavering passion for creating a genuine brand experience. Derek's journey offers profound lessons on the critical roles of knowledge, infrastructure, and financial support in achieving success in the cannabis business. Whether you're a seasoned entrepreneur or exploring opportunities in cannabis, this episode provides essential insights to help you establish a resilient and impactful brand in this dynamic industry.

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The key moments in this episode are:

00:00:00 - Introduction and 710 Celebration
00:01:47 - Cannabis Enlightened Program
00:03:00 - Social Equity in Cannabis
00:10:16 - Vision for CPEG and Business Support
00:14:11 - Challenges in Cannabis Industry
00:16:19 - Lack of Access for Cannabis Business
00:17:09 - Insights from Former Prisoners
00:18:09 - March and Ash's Involvement
00:19:27 - Challenges of Entrepreneurship
00:22:19 - Brand Development and Background
00:31:02 - The Early Days
00:34:33 - Connecting with Customers
00:39:10 - The Brand Experience
00:40:31 - Getting in Touch