Better life for chickens, better outcomes for people and the planet.

For Vital Farms, it was the egg. In 2009, they set out to rethink how our food is produced by defining a new standard: Pasture-Raised. Now, they’re the largest producer of pasture-raised eggs in the world, and their sights are set on so much more. Where did this mission come from, and how have they successfully taken on industrial egg giants?

Today’s episode is a 1-on-1 with Vital Farms CEO Russell Diez-Canseco. Russell speaks about how the company’s purpose has guided every decision made over the last 13 years — from the barn to the boardroom, and every other moment on the journey of making their purpose real in the world.

Guest:

Russell Diez-Canseco - President & CEO of Vital Farms

We’d love to hear what you think about the show. Maybe you’re inspired to take action, maybe you disagree with today’s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode. 

Background Reading:
Read more about Vital Farms and Russell Diez-Canseco here. 

If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/. 

Better life for chickens, better outcomes for people and the planet.
For Vital Farms, it was the egg. In 2009, they set out to rethink how our food is produced by defining a new standard: Pasture-Raised. Now, they&rsquo;re the largest producer of pasture-raised eggs in the world, and their sights are set on so much more. Where did this mission come from, and how have they successfully taken on industrial egg giants?
Today&rsquo;s episode is a 1-on-1 with Vital Farms CEO Russell Diez-Canseco. Russell speaks about how the company&rsquo;s purpose has guided every decision made over the last 13 years &mdash; from the barn to the boardroom, and every other moment on the journey of making their purpose real in the world.
Guest:
<a href="https://twitter.com/russellcanseco">Russell Diez-Canseco</a> - President &amp; CEO of Vital Farms
We&rsquo;d love to hear what you think about the show. Maybe you&rsquo;re inspired to take action, maybe you disagree with today&rsquo;s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode.&nbsp;
Background Reading:
<ul>
<li aria-level="1">Read more about Vital Farms and Russell Diez-Canseco <a href="https://vitalfarms.com/leadership-team/">here</a>.&nbsp;</li>
</ul>
If you love the show, rate and review us on <a href="https://podcasts.apple.com/us/podcast/calling-bullsh-t/id1601526967">Apple Podcasts</a>. Find out more at <a href="https://callingbullshitpodcast.com/">https://callingbullshitpodcast.com/</a>.&nbsp;

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.

Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Episodes releasing every Wednesday. Distributed by iHeartMedia.

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.
Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.
In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 
Episodes releasing every Wednesday. Distributed by iHeartMedia.

A weekly podcast that explores purpose-washing: the gap between what companies say, and what they actually do.

Calling Bullsh!t

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach. Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses. 

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Ty Montague has been named one of the Top Ten Creative Minds in business by Fast Company, as well as one of the 50 most influential creative people of the past 20 years by Creativity Magazine.

Calling Bullsh!t's 12 episode first season premieres February 9, 2022, with episodes releasing every Wednesday. Distributed by iHeartMedia.

Vital Farms: Raising the Standard with Pasture-Raised

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/91297d92-c754-4c98-b872-ae4c00b52cfd/transcript