Juul claims to be trying to save lives by getting smokers to switch to their product. In this episode, we cut through all the smoke to see if we can find the burning truth.

“Hey bro, can I hit your vape?”

If you’re one of the 5 million Gen Z-ers who smoke e-cigarettes, the answer is a resounding “bet.” E-cigarette manufacturer JUUL set out on a mission to build a safer cigarette alternative, but along the way, a whole new generation became hooked on nicotine. Is Juul addicted to profits? Or was this simply a slip on their journey toward reducing harm? 

 

Guests:

Lauren Etter - Reporter at Bloomberg News & Author

Jamie Ducharme - Health Correspondent at TIME & Author of “Big Vape: The Incendiary Rise of Juul”

Greg Conley - President of the American Vaping Association 

We’d love to hear what you think about the show. Maybe you’re inspired to take action, maybe you disagree with today’s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode. 

Background Reading:
Read Lauren Etter’s book, ‘The Devil’s Playbook’.
Read Jamie Ducharme’s book, ‘Big Vape’.
Learn more about Greg Conley and the American Vaping Association.

If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/. 

Juul claims to be trying to save lives by getting smokers to switch to their product. In this episode, we cut through all the smoke to see if we can find the burning truth.
&ldquo;Hey bro, can I hit your vape?&rdquo;
If you&rsquo;re one of the 5 million Gen Z-ers who smoke e-cigarettes, the answer is a resounding &ldquo;bet.&rdquo; E-cigarette manufacturer JUUL set out on a mission to build a safer cigarette alternative, but along the way, a whole new generation became hooked on nicotine. Is Juul addicted to profits? Or was this simply a slip on their journey toward reducing harm?&nbsp;
&nbsp;
Guests:
<a href="https://twitter.com/lauren_etter">Lauren Etter</a> - Reporter at Bloomberg News &amp; Author
<a href="https://twitter.com/Jamie_Ducharme">Jamie Ducharme</a> - Health Correspondent at TIME &amp; Author of &ldquo;Big Vape: The Incendiary Rise of Juul&rdquo;
<a href="https://twitter.com/gregthr">Greg Conley</a> - President of the American Vaping Association&nbsp;
We&rsquo;d love to hear what you think about the show. Maybe you&rsquo;re inspired to take action, maybe you disagree with today&rsquo;s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode.&nbsp;
Background Reading:
<ul>
<li aria-level="1">Read Lauren Etter&rsquo;s book, <a href="https://www.penguinrandomhouse.com/authors/2219803/lauren-etter/">&lsquo;The Devil&rsquo;s Playbook&rsquo;</a>.</li>
<li aria-level="1">Read Jamie Ducharme&rsquo;s book, <a href="https://us.macmillan.com/books/9781250777539/bigvape">&lsquo;Big Vape&rsquo;</a>.</li>
<li aria-level="1">Learn more about Greg Conley and the <a href="https://vaping.org/author/gregoryconley/">American Vaping Association</a>.</li>
</ul>
If you love the show, rate and review us on <a href="https://podcasts.apple.com/us/podcast/calling-bullsh-t/id1601526967">Apple Podcasts</a>. Find out more at <a href="https://callingbullshitpodcast.com/">https://callingbullshitpodcast.com/</a>.&nbsp;

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.

Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Episodes releasing every Wednesday. Distributed by iHeartMedia.

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.
Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.
In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 
Episodes releasing every Wednesday. Distributed by iHeartMedia.

A weekly podcast that explores purpose-washing: the gap between what companies say, and what they actually do.

Calling Bullsh!t

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach. Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses. 

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Ty Montague has been named one of the Top Ten Creative Minds in business by Fast Company, as well as one of the 50 most influential creative people of the past 20 years by Creativity Magazine.

Calling Bullsh!t's 12 episode first season premieres February 9, 2022, with episodes releasing every Wednesday. Distributed by iHeartMedia.

Juul: Blowing Smoke

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3d3e9cbf-8198-4076-b36d-ae3e00bc9aaa/transcript