Twenty years ago, BP attempted an ambitious rebrand claiming that henceforth the initials BP would stand for Beyond Petroleum (formally British Petroleum). Two years ago, and STILL one of the world’s largest oil and gas producers, they announced their new climate-friendly purpose: To reimagine energy for people and our planet. So what are the actions CEO Bernard Looney and his leadership team would have to take to plug this gusher and actually win back our trust?

To get to the bottom of this barrel, we talk with three experts on energy, climate, and marketing: Tyson Slocum, Energy Program Director at national consumer advocacy group Public Citizen, Duncan McLaren, Climate Policy Expert, and Jamie Henn, co-founder of 350.org and Director of Fossil Free Media.

Guests:

Tyson Slocum - Energy Program Director, Public Citizen

Duncan McLaren - Climate Policy Expert

Jamie Henn - Co-founder of 350.org and Director of Fossil Free Media

We’d love to hear what you think about the show. Maybe you’re inspired to take action, maybe you disagree with today’s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode. Find out more at https://callingbullshitpodcast.com/.

Background Reading:
Read more about Tyson Slocum’s work at Public Citizen here.
Learn about Duncan McLaren’s latest research at Lancaster University.
Learn about Fossil Free Media’s recent projects and how to get involved.

If you love the show, rate and review us on Apple Podcasts. Find out more at https://callingbullshitpodcast.com/. 

Twenty years ago, BP attempted an ambitious rebrand claiming that henceforth the initials BP would stand for Beyond Petroleum (formally British Petroleum). Two years ago, and STILL one of the world&rsquo;s largest oil and gas producers, they announced their new climate-friendly purpose: To reimagine energy for people and our planet. So what are the actions CEO Bernard Looney and his leadership team would have to take to plug this gusher and actually win back our trust?
To get to the bottom of this barrel, we talk with three experts on energy, climate, and marketing: Tyson Slocum, Energy Program Director at national consumer advocacy group Public Citizen, Duncan McLaren, Climate Policy Expert, and Jamie Henn, co-founder of 350.org and Director of Fossil Free Media.
Guests:
<a href="https://www.linkedin.com/in/tysonslocum/">Tyson Slocum</a> - Energy Program Director, <a href="https://www.citizen.org/">Public Citizen</a>
<a href="https://www.linkedin.com/in/duncan-mclaren-8828084/">Duncan McLaren </a>- Climate Policy Expert
<a href="https://www.linkedin.com/in/jamiehenn/">Jamie Henn</a> - Co-founder of <a href="https://350.org/">350.org</a> and Director of <a href="https://fossilfree.media/">Fossil Free Media</a>
We&rsquo;d love to hear what you think about the show. Maybe you&rsquo;re inspired to take action, maybe you disagree with today&rsquo;s bullshit rating. Either way, we want to hear about it. Leave us a message at 212-505-2305. You might even be featured on an upcoming episode. Find out more at <a href="https://callingbullshitpodcast.com/">https://callingbullshitpodcast.com/</a>.
Background Reading:
<ul>
<li aria-level="1">Read more about Tyson Slocum&rsquo;s work at Public Citizen <a href="https://www.citizen.org/about/person/tyson-slocum/">here</a>.</li>
<li aria-level="1">Learn about Duncan McLaren&rsquo;s <a href="https://www.lancaster.ac.uk/lec/about-us/people/duncan-mclaren">latest research</a> at Lancaster University.</li>
<li aria-level="1">Learn about Fossil Free Media&rsquo;s <a href="https://fossilfree.media/projects/">recent projects</a> and how to get involved.</li>
</ul>
If you love the show, rate and review us on <a href="https://podcasts.apple.com/us/podcast/calling-bullsh-t/id1601526967">Apple Podcasts</a>. Find out more at <a href="https://callingbullshitpodcast.com/">https://callingbullshitpodcast.com/</a>.&nbsp;

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.

Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Episodes releasing every Wednesday. Distributed by iHeartMedia.

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach.
Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses.
In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 
Episodes releasing every Wednesday. Distributed by iHeartMedia.

A weekly podcast that explores purpose-washing: the gap between what companies say, and what they actually do.

Calling Bullsh!t

The first podcast about purpose-washing...the gap between what companies say they stand for and what they actually do — and what they would need to change to practice what they preach. Hosted by Ty Montague, co-founder, Chairman, and Chief Purpose Officer of co:collective, a creative and strategic transformation partner for purpose-led businesses. 

In each episode, Montague calls on journalists, authors, leaders, and CEOs of some of the brands featured in the season to explore a company’s path to success and meaningful change. He also facilitates a panel discussion with additional experts to debate the company or organization at hand and provide concrete remedies and solutions for cleaning some of the b.s. up and to help drive action and transformation. 

Ty Montague has been named one of the Top Ten Creative Minds in business by Fast Company, as well as one of the 50 most influential creative people of the past 20 years by Creativity Magazine.

Calling Bullsh!t's 12 episode first season premieres February 9, 2022, with episodes releasing every Wednesday. Distributed by iHeartMedia.

BP: Breaking Promises?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/42c8b0ab-9dfa-4ecc-acab-ae750151a50d/transcript

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