Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters. 

We will cover all the basics from title to time spent compiling an eBook, and the process of planning it.

Transcript, with all resources mentioned, can be found in the eBook Playbook.

Topics Covered and Their Timestamps:

Choose the right topic for your audience (00:22)
Go to places for deciding what you are writing about (00:45)

Customer research and title testing (01:09)
Use a catchy title (02:00)

Quality Matters (02:16)
How much time it will require (02:38)
Repurpose high-performing content (03:00)
Build evergreen resources (03:44)
Why create high-quality content (04:14)

Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters.&nbsp;
We will cover all the basics from title to time spent compiling an eBook, and the process of planning it.
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/eBook">the eBook Playbook</a>.
Topics Covered and Their Timestamps:
Choose the right topic for your audience (00:22)
<ul>
<li>Go to places for deciding what you are writing about (00:45)</li>
</ul>
Customer research and title testing (01:09)
<ul>
<li>Use a catchy title (02:00)</li>
</ul>
Quality Matters (02:16)
<ul>
<li>How much time it will require (02:38)</li>
<li>Repurpose high-performing content (03:00)</li>
<li>Build evergreen resources (03:44)</li>
<li>Why create high-quality content (04:14)</li>
</ul>

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Authority Marketing and B2B Podcasting strategy for content marketing and lead generation.

Authority Podcasting: The Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more. 


Get the full text and resources at: https://www.callforcontent.com/playbooks

The Call for Content Marketing Playbooks&mdash;now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more.&nbsp;
 Get the full text and resources at: <a href="https://www.callforcontent.com/playbooks">https://www.callforcontent.com/playbooks</a>

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