This podcast series sets the foundation for the approach taken by Call for Content and is designed to be a single reliable reference source for authority marketing. 

How quickly you see results depends on the level of your authority, good content sets the tone it will follow.

As a consultant, authority is the key component in earning trust and admiration, as well as generating an income.

Trust is vital for the expansion and maintenance of long term relationships with the clients. 

This episode covers why you want authority, the six principles of persuasion, three different types of authority, and the real key to gaining it.

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

The issue (01:16)

Reach me during my office hours (02:03)

What authority is and why you want it (02:17)

Six principles of persuasion (02:42)
Reciprocity 
ScarcityAuthority 
Consistency 
Liking 
Consensus 

3 types of authority (03:23)
Best in class 
The simplifier
The innovator 

The real key: Personality (04:34)
Fundamental rules for authority content (05:06)
Specialize
Authority is relative (05:32)

This podcast series sets the foundation for the approach taken by Call for Content and is designed to be a single reliable reference source for authority marketing.&nbsp;
How quickly you see results depends on the level of your authority, good content sets the tone it will follow.
As a consultant, authority is the key component in earning trust and admiration, as well as generating an income.
Trust is vital for the expansion and maintenance of long term relationships with the clients.&nbsp;
This episode covers why you want authority, the six principles of persuasion, three different types of authority, and the real key to gaining it.
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/amp">the Authority Marketing Playbook</a>.
Topics Covered and Their Timestamps:
The issue (01:16)
<a href="https://www.callforcontent.com/authority-marketing-playbook#schedule">Reach me during my office hours</a> (02:03)
What authority is and why you want it (02:17)
Six principles of persuasion (02:42)
<ul>
<li>Reciprocity&nbsp;</li>
<li>ScarcityAuthority&nbsp;</li>
<li>Consistency&nbsp;</li>
<li>Liking&nbsp;</li>
<li>Consensus&nbsp;</li>
</ul>
3 types of authority (03:23)
<ul>
<li>Best in class&nbsp;</li>
<li>The simplifier</li>
<li>The innovator&nbsp;</li>
</ul>
The real key: Personality (04:34)
<ul>
<li>Fundamental rules for authority content (05:06)</li>
<ul>
<li>Specialize</li>
<li>Authority is relative (05:32)</li>
</ul>
</ul>

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Authority Marketing and B2B Podcasting strategy for content marketing and lead generation.

Authority Podcasting: The Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more. 


Get the full text and resources at: https://www.callforcontent.com/playbooks

The Call for Content Marketing Playbooks&mdash;now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more.&nbsp;
 Get the full text and resources at: <a href="https://www.callforcontent.com/playbooks">https://www.callforcontent.com/playbooks</a>

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