This episode will guide you into taking full advantage of podcasting as a medium, by helping you set up a thorough plan regarding audiences and topics. 

We will look at media kits, crafting an effective bio, developing your angles, and more. 

Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook.

Topics Covered and Their Timestamps:

Use a media kit (00:43)

Authority Marketing Playbook (01:37)
Craft an effective bio (01:41)
3 versions of your bio you should have (01:58)
Develop your angles (02:55)
Each angle should include (03:40)
Examples (03:43 - 07:31)
Put together your media kit (07:32)
What should be in your media kit (07:41)

Turn listeners into leads (08:37)
Create an enticing download (09:22)
Examples of download formats (09:45)
Use the download for email capture (10:22)
Important pieces to make sure downloads are as effective as possible (10:44)
Follow up with leads (11:53)
An Example of a follow-up series (12:15)

This episode will guide you into taking full advantage of podcasting as a medium, by helping you set up a thorough plan regarding audiences and topics.&nbsp;
We will look at media kits, crafting an effective bio, developing your angles, and more.&nbsp;
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/guest">the Podcast Guest Playbook</a>.
Topics Covered and Their Timestamps:
Use a media kit (00:43)
<a href="https://www.callforcontent.com/authority-marketing-playbook#roadmap">Authority Marketing Playbook</a> (01:37)
<ul>
<li>Craft an effective bio (01:41)</li>
<ul>
<li>3 versions of your bio you should have (01:58)</li>
</ul>
<li>Develop your angles (02:55)</li>
<ul>
<li>Each angle should include (03:40)</li>
<li>Examples (03:43 - 07:31)</li>
</ul>
<li>Put together your media kit (07:32)</li>
<ul>
<li>What should be in your media kit (07:41)</li>
</ul>
</ul>
Turn listeners into leads (08:37)
<ul>
<li>Create an enticing download (09:22)</li>
<ul>
<li>Examples of download formats (09:45)</li>
</ul>
<li>Use the download for email capture (10:22)</li>
<ul>
<li>Important pieces to make sure downloads are as effective as possible (10:44)</li>
</ul>
<li>Follow up with leads (11:53)</li>
<ul>
<li>An Example of a follow-up series (12:15)</li>
</ul>
</ul>

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Authority Marketing and B2B Podcasting strategy for content marketing and lead generation.

Authority Podcasting: The Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more. 


Get the full text and resources at: https://www.callforcontent.com/playbooks

The Call for Content Marketing Playbooks&mdash;now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more.&nbsp;
 Get the full text and resources at: <a href="https://www.callforcontent.com/playbooks">https://www.callforcontent.com/playbooks</a>

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