This podcast series sets the foundation for the approach taken by Call for Content and is designed to be a single reliable reference source for authority marketing.  How quickly you see results depends on the level of your authority, good content sets the tone it will follow. As a consultant, authority is the key component in earning trust and admiration, as well as generating an income. Trust is vital for the expansion and maintenance of long term relationships with the clients.  This episode covers why you want authority, the six principles of persuasion, three different types of authority, and the real key to gaining it. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: The issue (01:16) Reach me during my office hours (02:03) What authority is and why you want it (02:17) Six principles of persuasion (02:42) Reciprocity  ScarcityAuthority  Consistency  Liking  Consensus  3 types of authority (03:23) Best in class  The simplifier The innovator  The real key: Personality (04:34) Fundamental rules for authority content (05:06) Specialize Authority is relative (05:32)

There are 18 ways you could already be building authority;  This episode will guide you through each of the 18 plays and how to apply them to build authority. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Education & Career (00:48) Go to a big name school  Get an advanced degree (01:18) Become certified (01:30) Sell a company (01:43) Hold a high-level position at a well-known company (02:00) Found or join a venture-backed startup (02:18) Launch a successful public project (02:34) Teach (02:50) Existing content (03:02) Content & Community (03:13) Host a podcast  Publish a newsletter (03:29) Publish a blog (03:45) Publish a book (03:59) Create an online course (04:12) Write for a well-known publication (04:30) Speak to groups (04:48) Be featured (05:04) Become active and/or well-known in your community (05:22)

Find your ideal niche and build your authority around it planning your authority roadmap!  This episode will help you know where you should put your focus and how to let your audience know your focus! Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Step 1: Make a list of your strengths (00:44) In which fields do you consider yourself an expert? Which topics do you speak about most often in seminars and conferences? What do you love doing most at work? In which field do you want to be the ”go-to guy”? Which types of clients have you had the most success with? Step 2: The talk test (01:40) Step 3: Mapping the competition (02:04) Step 4: Ranking the options (02:55) Step 5: Tallying the results (03:24) any niches with overlapping topics, subtract one more than 3 major competitor names in any niche, add one  If you personally know 4 or more people in a given niche, add one  If more than half of them are local, add another one  The exception that makes the rule (04:06) Turning your niche into a positioning statement (04:33) Putting it all together: the authority roadmap (05:13) How to use an authority roadmap (05:37) How to fill in your authority roadmap (05:58)

What are your goals, and how do they make your content unique?  Authority building is how you, the consultant, reach and influence prospects and customers.  To achieve this, you will need a unique standpoint, as well as the ability to identify the key aspects that make your business and your audience unique. This will provide your customers with good quality content. Today's episode will highlight the approach Call for Content takes to authority marketing, and why. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Customer-focused content marketing (00:34) Quality comes first, SEO is secondary (00:59) Your unique voice (01:40) Questions for you (02:18) Headings outline (04:24)  Interview your clients (05:11) Questions for them (05:35) Customer Persona categories (06:47) The types of content we create (in-house) (07:17) Relationship builder podcasts (07:20) Authority builder podcasts (07:36) Case study - how-to/guide (07:48) Case study - traditional (07:59) Expert process (08:06) Getting started guide (08:12) Philosophical opinion piece (08:21) Contrarian opinion piece (08:28) Authority teardown (08:36)

The main focus is to produce a podcast that builds authority.  To do that, you need to pay close attention to format and schedule, finding and inviting guests, and the actual production of the show.  Join our episode today as we cover these critical steps in planning. Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Podcast Production (00:32) Show format (00:48) Examples (01:01) Scheduling (01:16) Inviting guests (01:40) Creating the show (01:58) Software (02:11) Schedule (02:25) How to promote authority-based content (02:48)

When looking for influencers and partners, there are many from each corner of the globe! It can be difficult to sieve through the list to find the right people. Find out today, how to thin out the herd as well as how to do email outreach the right way.  Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook. Topics Covered and Their Timestamps: Influencer and partnership outreach (00:32) Create a list of all the places and people you’d like to reach (00:41) Finding the influencers (01:23) 4 Levels of influencers (01:25) Information about your leads (02:25) How to do email outreach (The right way) (03:08) Outreach best practices (03:28) Spark their interest with a subject line (03:42) Add value (04:04) Challenge convention (04:31) Spark curiosity (05:09) Be personal (05:27) Follow up (05:37) Track everything (05:55) Call for Content: Authority marketing agency (06:20) Schedule an office hours call with Michael