Becoming a guest on a podcast is an effective way of building relationships with potential customers.  However, it does require a lot of planning and consideration.  Today's episode covers becoming a guest, as well as bringing value to both the audience and the host.  Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Why podcast guesting works (01:47) How you become a guest on podcasts (03:03) Find shows your ideal audience listen to (03:18) Have something valuable to say and say it well (04:01) Reach out and ask for the booking (04:30) the templates and checklists (04:57) Do podcast guests get paid? (05:01) learn more in the Podcast Monetization Playbook (06:30) How guests are interviewed on podcasts (06:39)

This episode will guide you into taking full advantage of podcasting as a medium, by helping you set up a thorough plan regarding audiences and topics.  We will look at media kits, crafting an effective bio, developing your angles, and more.  Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Use a media kit (00:43) Authority Marketing Playbook (01:37) Craft an effective bio (01:41) 3 versions of your bio you should have (01:58) Develop your angles (02:55) Each angle should include (03:40) Examples (03:43 - 07:31) Put together your media kit (07:32) What should be in your media kit (07:41) Turn listeners into leads (08:37) Create an enticing download (09:22) Examples of download formats (09:45) Use the download for email capture (10:22) Important pieces to make sure downloads are as effective as possible (10:44) Follow up with leads (11:53) An Example of a follow-up series (12:15)

This episode covers all you need to know in terms of how you can add value to a show.  It’s important to take individual episodes into consideration, rather than the show as a whole. This will improve your understanding of the host’s viewpoints, as well as the overall niche topics. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Things to check to see if you are a good fit for the show (00:53) Listen to several episodes (01:07) Take notes! (why you should.) (01:22) Show details to note (02:07)

This episode will provide you with the foundation to write your pitch.  It will emphasize the critical points that will entice hosts to have you as their guest, for example, relevance and relatability.  Transcript, with all resources mentioned, can be found in The Podcast Guest Playbook. Topics Covered and Their Timestamps: Match your angles to the show (00:38) Example of a response from a well-aligned host (01:03) How to write effective podcast guest pitch emails (01:59) The outreach template in action (02:35) The outreach response (04:03) Make Pitching a habit (04:27)

This episode will guide you in preparing for your first guest appearance:  What to do beforehand as well as how to ensure that you are prepared for your first, with many more to come, appearance. Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Invest in the right tools and equipment (00:39) Create a calendar link (00:54) Invest in a good microphone (01:17) Install Zoom and Skype (01:38) Prepare, prepare, prepare (01:51) Story template (02:12) How to be comfortable as a podcast guest (02:46) Our anti-rambling list (03:43)

With our series coming to an end, do you know what to do after your podcast appearance? Follow a few simple guidelines to ensure that you will be a guest again in the future.  Feeling overwhelmed? Find out how we can help! Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Thank the host (00:37) Ask for referrals to other shows (01:28) Promote your podcast guest appearance (01:52) You now have everything (02:22) Call for Content offers end-to-end, done-for-you podcast guest placement. We’ll take care of everything for you to become featured in a podcast. Learn more about our podcast guest booking service

However overwhelming it may seem, there are steps to take in order to make sure the actual recording is an enjoyable experience for both you, and the host.  This episode discusses 7 key components to keep in mind when recording.  Transcript, with all resources mentioned, can be found in the Podcast Guest Playbook. Topics Covered and Their Timestamps: Speak in a conversational tone (00:38) Use Interview flashcards (01:08) Don’t rush to answer (01:28) Focus on the topic and NOT the interview (01:41) Be your authentic self (02:02) Be aware of audio quality (02:21) Don’t sell (02:58)