Hosting a podcast costs money to produce regardless of your goals for your podcast.  So the sooner you start your monetization strategy, the better.  This episode will be your guide in establishing why monetization is essential, how to accomplish this, and measuring the value of your customers.   Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: What is podcast monetization? (00:37)  The case for podcast monetization. (why should you monetize?) (01:06) Two main reasons why you should monetize. (01:31) Measuring the value of your listener. (02:14)  Niching down. (03:32)

There are 13 methods to monetize a podcast. This episode features each how they work, along with which types of podcasts suit them.  Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: Sponsors and advertisers (00:35) Partnerships (02:12) Content-based networking (03:37) Private communities and masterminds (04:26) Premium content and subscription (05:24) Infoproducts and books (06:52) Events (07:48) Coaching and consulting (08:52) Donations (09:21) Affiliate income (10:00) Celebrity, social capital and paid hosting (10:39) Charging guests (11:17) Physical products (11:39)

This episode entails when to monetize a podcast, evaluating your monetization plan and narrowing down your options to make your monetization process a smooth one.  Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: When to Monetize a show Monetization for an existing audience (00:53) Monetization for an existing business (01:26) Evaluating your monetization plan (01:42) Ease of implementation (01:57) Scalability (02:33) Costs (03:55) Narrowing down your options (04:47) Segment your Audience (05:32) Monetizing podcasts vs other media (06:06)

This episode will be looking into some well-known podcasts and their revenue models; analyzing why most podcasts fail, and how these popular podcasts managed to succeed.  Transcript, with all resources mentioned, can be found in the How to Monetize a Podcast Playbook. Topics Covered and Their Timestamps: Podcasts and their revenue models (00:19) The business method (00:22) Their revenue model (00:37) Topical MBA (01:32) Their revenue model (02:18) Entrepreneurs on fire (02:51) Their revenue model (03:12) You need a budget (03:39) Their revenue model (03:58) Lore (04:17) Their revenue model (04:35) Why most podcasts fail (05:19) Design your monetization plan (06:02)