Ever wondered just what an eBook could accomplish for your business? Join us in today's episode where we cover what eBooks can accomplish for your business. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: How to write an eBook visitors actually want to download (00:21) Why write an eBook Build Authority (01:08) The Authority Marketing Playbook  Position yourself as an expert (01:55) Generate leads (02:31) Some ways to repurpose eBooks (03:27)

This episode covers 5 of our favorite eBooks as well as why and how you should focus on YOUR niche.  From interviews to How to guide’s, your eBooks can vary greatly.  After choosing your format, what will be your focus?  Focus on your niche.  We’ll show you how and why this is important. Transcript, with all resources mentioned, can be found in the eBook Playbook.   Topics Covered and Their Timestamps: 5 Kinds of eBooks we love (00:21) Interview (00:30) Case study (00:43) Philosophical (01:02) Roundup (01:19) How-to guide (01:42) Focus on your Niche (02:09) (If you need help identifying your niche refer to callforcontent.com/eBook (02:35) ) Once you have identified your niche (03:00) Steps on how to build your audience personas (03:16) What are your goals? (04:04) snapshot of metrics to focus on (04:22)

Produce lasting, evergreen content; this episode is aimed at helping you decide on topics, improve quality, and explaining why quality matters.  We will cover all the basics from title to time spent compiling an eBook, and the process of planning it. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: Choose the right topic for your audience (00:22) Go to places for deciding what you are writing about (00:45) Customer research and title testing (01:09) Use a catchy title (02:00) Quality Matters (02:16) How much time it will require (02:38) Repurpose high-performing content (03:00) Build evergreen resources (03:44) Why create high-quality content (04:14)

This episode is a comprehensive guide in covering the process of making, as well as publishing and advertising, your eBook.  It will include steps you can follow to create a valuable eBook. Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: Step 1: Documenting (00:41) Step 2: Outline (00:59) Step 3: Write! (01:18) Step 4: Design (01:51) Additional items to go with your ebook (02:03) Tools for creating your ebook (02:18) eBook creation software (02:31) A full-service agency (02:51) Work with freelancers (03:09) Publishing (04:04) Amazon Kindle eBooks (05:04) Amazon publishing tools (05:16) Amazon publishing process (05:48) Build authority further (06:22) Other online publishing platforms (06:55) Getting downloads (07:11) Checklist to make sure you’ve covered all your bases (07:59) Authority Marketing Playbook

Congratulations on finishing your first eBook.  Now is the time to turn downloaders into customers, using this episode as a guideline.  We will discuss how to generate leads, email lists and bots.   Transcript, with all resources mentioned, can be found in the eBook Playbook. Topics Covered and Their Timestamps: Two approaches for getting the eBook to the lead (00:58) Option 1: Download link on the thank-you page (01:06) Option 2: Send the eBook to the email provided (01:19) When you have a valid email for leads (01:29) Using bots as forms (01:56) One of these bots in action(click the download button) (02:52) Don't stop at one eBook (03:04) One way to make more: different eBooks for different personas (03:30) Alternatively: a series of eBooks (03:46)