This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show. 

Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value. 

 

Do you know what your business niche is? Is your knowledge valuable? This episode will help you answer those questions.

Transcript, with all resources mentioned, can be found in the B2B Podcast Playbook.

 

Topics Covered and Their Timestamps:

What are your goals? (00:38)
if you’re creating a Top of the Market show (01:51)

What is your business niche? (02:17)

What do you have to offer your guests? (02:52)

Guests to fit your goals. (04:13)
Your guest personas (04:25)
Authority Marketing Playbook (04:42)
Shorter version of questions(04:55)
Building personas (05:36)
Examples (05:55)

This episode discusses the goals you have set for your business, and how they affect what type of guest you should consider for your show.&nbsp;
Before leaping into your search for the perfect guest, ensure that you can offer your guests something of value.&nbsp;
&nbsp;
Do you know what your business niche is? Is your knowledge valuable? This episode will help you answer those questions.
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/b2b">the B2B Podcast Playbook</a>.
&nbsp;
Topics Covered and Their Timestamps:
What are your goals? (00:38)
<ul>
<li>if you&rsquo;re creating a Top of the Market show (01:51)</li>
</ul>
What is your business niche? (02:17)
What do you have to offer your guests? (02:52)
Guests to fit your goals. (04:13)
<ul>
<li>Your guest personas (04:25)</li>
<ul>
<li><a href="https://land.callforcontent.com/AMP">Authority Marketing Playbook</a> (04:42)</li>
<li>Shorter version of questions(04:55)</li>
</ul>
<li>Building personas (05:36)</li>
<ul>
<li>Examples (05:55)</li>
</ul>
</ul>

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Authority Marketing and B2B Podcasting strategy for content marketing and lead generation.

Authority Podcasting: The Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more. 


Get the full text and resources at: https://www.callforcontent.com/playbooks

The Call for Content Marketing Playbooks&mdash;now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more.&nbsp;
 Get the full text and resources at: <a href="https://www.callforcontent.com/playbooks">https://www.callforcontent.com/playbooks</a>

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