Find your ideal niche and build your authority around it planning your authority roadmap! 

This episode will help you know where you should put your focus and how to let your audience know your focus!

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

Step 1: Make a list of your strengths (00:44)
In which fields do you consider yourself an expert?
Which topics do you speak about most often in seminars and conferences?
What do you love doing most at work?
In which field do you want to be the ”go-to guy”?
Which types of clients have you had the most success with?

Step 2: The talk test (01:40)

Step 3: Mapping the competition (02:04)

Step 4: Ranking the options (02:55)

Step 5: Tallying the results (03:24)
any niches with overlapping topics, subtract one
more than 3 major competitor names in any niche, add one 
If you personally know 4 or more people in a given niche, add one 
If more than half of them are local, add another one 

The exception that makes the rule (04:06)

Turning your niche into a positioning statement (04:33)

Putting it all together: the authority roadmap (05:13)

How to use an authority roadmap (05:37)

How to fill in your authority roadmap (05:58)

Find your ideal niche and build your authority around it planning your authority roadmap!&nbsp;
This episode will help you know where you should put your focus and how to let your audience know your focus!
Transcript, with all resources mentioned, can be found in <a href="http://www.callforcontent.com/amp">the Authority Marketing Playbook</a>.
Topics Covered and Their Timestamps:
Step 1: Make a list of your strengths (00:44)
<ul>
<li>In which fields do you consider yourself an expert?</li>
<li>Which topics do you speak about most often in seminars and conferences?</li>
<li>What do you love doing most at work?</li>
<li>In which field do you want to be the &rdquo;go-to guy&rdquo;?</li>
<li>Which types of clients have you had the most success with?</li>
</ul>
Step 2: The talk test (01:40)
Step 3: Mapping the competition (02:04)
Step 4: Ranking the options (02:55)
Step 5: Tallying the results (03:24)
<ul>
<li>any niches with overlapping topics, subtract one</li>
<li>more than 3 major competitor names in any niche, add one&nbsp;</li>
<li>If you personally know 4 or more people in a given niche, add one&nbsp;</li>
<li>If more than half of them are local, add another one&nbsp;</li>
</ul>
The exception that makes the rule (04:06)
Turning your niche into a positioning statement (04:33)
Putting it all together: the authority roadmap (05:13)
How to use an authority roadmap (05:37)
How to fill in your authority roadmap (05:58)

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Built from almost 5 years of strategizing and producing 6 figure podcast based consulting businesses, this is our complete Authority Marketing and B2B Podcasting program for podcast-first content marketing and lead generation.

Authority Marketing and B2B Podcasting strategy for content marketing and lead generation.

Authority Podcasting: The Playbook

The Call for Content Marketing Playbooks—now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more. 


Get the full text and resources at: https://www.callforcontent.com/playbooks

The Call for Content Marketing Playbooks&mdash;now in audio format. Learn the end-to-end strategies for creating a successful B2B podcast, monetizing a podcast, building niche authority, and more.&nbsp;
 Get the full text and resources at: <a href="https://www.callforcontent.com/playbooks">https://www.callforcontent.com/playbooks</a>

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