Resource Links:
Buying Online Businesses Website (https://buyingonlinebusinesses.com) 
Resources for Buying Online Businesses (https://buyingonlinebusinesses.com/freeresources/)
Investors Club Membership (https://investors.club)
Filtered Media (https://filteredmedia.com.au) 
The CMO Show Podcast (https://thecmoshow.filteredmedia.com.au) 

 

Storytelling is more than just sharing information - it’s connecting with whoever watches or reads your content. In a business setting, stories can help growth and build trust with your audience.

In this episode, Mark Jones gives a glimpse of his expertise in storytelling, sharing how it has worked for his brand and the well-known companies he’s worked with, giving insights and ideas for creating content that speaks to your audience, and what you can do to apply storytelling for your own brand.

 

Episode Highlights:
The road to an AMI award and the story behind it [02:53]
Where is the best place for first-time buyers to start with content? [06:10]
Stories help people understand the value you’re sharing [10:32]
His book and the importance of storytelling in content and business [11:13]
If you’re hesitant to tell your own story, share someone else’s [14:33]
Content ideas & thought processes for storytelling [18:00]
Tips for beginners in storytelling & ideas for content [21:03]
Combine great storytelling with strategy [26:15]
Where & how to get started when you want to rebrand a business [29:11]
Your brand is a story [34:30]

 

About Our Guest:

Mark Jones is the Chief Storyteller and CEO at Filtered Media, an integrated marketing communications agency in Sydney. A Master Storyteller and Brand Strategist, Mark has more than 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe, KitchenAid, Fairfax and IDG.
Mark’s Personal Website: https://www.markhjones.net 

 

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. You may also leave us a review on anywhere you listen to and share your feedback! We really appreciate it!

 

Connect with Jaryd Krause of Buying Online Businesses:
Follow on Facebook: https://www.facebook.com/JarydKrause1
Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw

See omnystudio.com/listener for privacy information.

Resource Links:
<ul>
<li>Buying Online Businesses Website (<a href="https://buyingonlinebusinesses.com/freeresources/">https://buyingonlinebusinesses.com</a>)&nbsp;</li>
<li>Resources for Buying Online Businesses (<a href="https://buyingonlinebusinesses.com/freeresources/">https://buyingonlinebusinesses.com/freeresources/</a>)</li>
<li>Investors Club Membership (<a href="https://investors.club">https://investors.club</a>)</li>
<li>Filtered Media (<a href="https://filteredmedia.com.au">https://filteredmedia.com.au</a>)&nbsp;</li>
<li>The CMO Show Podcast (<a href="https://thecmoshow.filteredmedia.com.au">https://thecmoshow.filteredmedia.com.au</a>)&nbsp;</li>
</ul>
&nbsp;
Storytelling is more than just sharing information - it&rsquo;s connecting with whoever watches or reads your content. In a business setting, stories can help growth and build trust with your audience.
In this episode, Mark Jones gives a glimpse of his expertise in storytelling, sharing how it has worked for his brand and the well-known companies he&rsquo;s worked with, giving insights and ideas for creating content that speaks to your audience, and what you can do to apply storytelling for your own brand.
&nbsp;
Episode Highlights:
<ol>
<li>The road to an AMI award and the story behind it [02:53]</li>
<li>Where is the best place for first-time buyers to start with content? [06:10]</li>
<li>Stories help people understand the value you&rsquo;re sharing [10:32]</li>
<li>His book and the importance of storytelling in content and business [11:13]</li>
<li>If you&rsquo;re hesitant to tell your own story, share someone else&rsquo;s [14:33]</li>
<li>Content ideas &amp; thought processes for storytelling [18:00]</li>
<li>Tips for beginners in storytelling &amp; ideas for content [21:03]</li>
<li>Combine great storytelling with strategy [26:15]</li>
<li>Where &amp; how to get started when you want to rebrand a business [29:11]</li>
<li>Your brand is a story [34:30]</li>
</ol>
&nbsp;
About Our Guest:
Mark Jones is the Chief Storyteller and CEO at Filtered Media, an integrated marketing communications agency in Sydney. A Master Storyteller and Brand Strategist, Mark has more than 20 years&rsquo; experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe, KitchenAid, Fairfax and IDG.
<ul>
<li>Mark&rsquo;s Personal Website: <a href="https://www.markhjones.net">https://www.markhjones.net</a>&nbsp;</li>
</ul>
&nbsp;
If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast. You may also leave us a review on anywhere you listen to and share your feedback! We really appreciate it!
&nbsp;
Connect with Jaryd Krause of Buying Online Businesses:
<ul>
<li>Follow on Facebook: <a href="https://www.facebook.com/JarydKrause1">https://www.facebook.com/JarydKrause1</a></li>
<li>Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw">https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw</a></li>
</ul>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. 

This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.

Advertisement