Are you doing the right SEO for your business? If you took too long to answer, then you might have a problem that you’re totally unaware of. 

This is a unique spin we haven’t all anticipated. Eli Schwartz joins me today in this exciting episode to take a deep dive into Product-Led SEO and he’s going to unmask the difference it can make to your business.

Eli Schwartz has more than ten years of experience working with top B2B and B2C businesses. He is the best-selling author of Product-Led SEO and an SEO expert and consultant. Some of the most popular websites on the internet have made millions of dollars because of Eli's techniques. His clients include Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk. He has assisted them in implementing effective global SEO strategies.

We have covered what Product-Led SEO is and why you should use it even if you are a blogger? How to understand what your actual product is so that users can give them the most value?

We also discussed how you should actually create content not using SEO tools and save your time and money instead? Why everyone is doing link building wrong? Why do all sites get spammy sites linking to them, is there a way to stop it?

Ultimately, Eli shared the direction he sees SEO is going in the future. How Google could get knocked off it’s perch as the largest search engine in the world?

Shift to Product-Led SEO and scale up your business. Check out this episode and smash the ‘Play’ button now!

Episode Highlights

02:34 What is Product-Led SEO?

09:17 Why should you ignore the algorithm when doing SEO?

11:47 Focus on your Users when creating content!

19:47 Does site speed matter more than quality content?

22:16 Follow vs NO Follow links, which works best?

26:26 Give importance on the perceived authority of the users to the site

31:38 How do sites acquire spammy links?

35:20 Eli shared how SEO is going to evolve in the future

39:56 Where can you find Eli?

About The Guest

Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

Resource Links

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) 

➥ Download the Due Diligence Framework 

(https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders and Get EXCLUSIVE OFFERS here as a BOB listener
(https://bit.ly/3BusZE3)

Connect with Eli Schwartz:

➥ https://www.linkedin.com/in/schwartze/

➥ Eli’s website -  https://www.elischwartz.co/

➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1a