In this episode, we will dive deep into the ever-evolving world of online business, content creation, and digital marketing. Today we have a special guest joining us.

Meet Alex Cooper, the man behind WP Eagle. On his popular YouTube channel, Alex shares his extensive knowledge of affiliate marketing and WordPress, the world's most popular CMS system for creating websites. His passion for WordPress and internet marketing has helped countless individuals succeed in the digital space.

Jaryd and Alex engage in a refreshing and candid conversation about the current landscape of buying online businesses. They explore the trends in market multiples, whether people are actively buying businesses or waiting on the sidelines, and where they're investing their cash.

They also discuss the impact of the latest Google updates. Have these changes hit content creators hard? What's happened to those affected? Alex shares insights from his discussions with other influencers in internet marketing and SEO, revealing how they're adapting their businesses and content strategies to maintain and even boost their revenue. They also discuss ways to optimize existing traffic and build resilient businesses that don't solely rely on Google.

From entrepreneurship to getting started in the digital world, and from mindset to simple tips, this episode is packed with valuable insights.

So, sit back, relax, and get ready for an episode full of actionable advice and honest conversations. I'm sure you're going to absolutely love it! Let's get started.

Episode Highlights

05:30 Who’s been hit the hardest by Google update?

12:20 Don’t rely on a single source of traffic and income!

22:45 Google traffic vs Youtube traffic

34:30 What is the percentage you should invest in an online business?

39:45 Be flexible with changes

Key Takeaways

➥ Successful websites are those that have diversified their income streams and traffic sources. Relying solely on Google traffic or a single source of traffic is highly risky.

➥ Adopting a CEO mindset involves focusing on broader business strategies rather than just SEO. This includes leveraging existing traffic more effectively and exploring new revenue opportunities.

➥ While AI-generated content had a moment of hype, its long-term value lies in assisting content creation rather than replacing human-generated content entirely.

About The Guest

Alex Cooper is the brains behind the brand WP Eagle, and on his YouTube channel, he teaches affiliate marketing and WordPress to the masses. He started by sharing his skills with WordPress, “the world’s most popular CMS system for making websites,” and that is still his passion. He does videos all the time and tries to help his community and followers succeed in internet marketing.

Connect with Alex Cooper

➥ https://wpeagle.com/

➥ https://www.youtube.com/channel/UC_2xxs6SLEeXEu1Q6QCMf5g

➥ https://twitter.com/WordpressEagle

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Go Daddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV

➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.