It’s time to spice things up as we explore the cutting-edge trends and insights in the world of SEO and AI. We are thrilled to introduce our guest today, Eli Schwartz. Eli is the bestselling author of "Product-Led SEO" and an SEO expert and consultant with over a decade of experience. He has collaborated with leading B2B and B2C companies, helping clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk generate millions in revenue through highly successful global SEO strategies.

Jaryd and Eli discuss what’s happened in the landscape of SEO from 2011 to 2024 and what it’s going to look like well into the future? Why are most AI businessesn't actually helping users, and how is Google? Why should we be bullish on not just Google but SEO moving forward for all platforms? Why is it not about keywords anymore and what's it actually about? 

They also talked about how to create content that Google and all search engines will love? (Hint hint, don’t create for just the search engine itself - you’ll see what we mean during the pod.).

Before we dive in, make sure to hit the subscribe button. Now, let's jump into today's episode!

Episode Highlights

04:30 How Google is changing the digital landscape?

11:20 Who will be greatly affected by the changes in Google Search? 

18:00 What is Eli’s assumption on Search Generative Experience (SGE)?

28:10 Don’t do sneaky games with Google!

34:50 Be an expert in the space

40:30 Keywords aren’t necessary anymore

Key Takeaways

➥ Eli Schwartz discussed the significant changes happening in SEO and search engine practices, driven primarily by the integration of AI. He emphasized that Google's recent shifts are not entirely voluntary but rather necessary to stay relevant amidst the growing influence of AI and competitive pressures. These changes aim to address the evolving digital landscape and user expectations but also present challenges and opportunities for websites and content creators.

➥ Jaryd and Eli agreed that while AI tools are touted heavily, their actual daily use and integration into workflows remain limited. They highlight that Google's SEO landscape is shifting toward higher-quality content, which will impact websites relying on keyword-driven, commoditized content. Eli also predicts that Google may strategically limit the rollout of its Search Generative Experience (SGE) to balance innovation with practical user and business needs.

➥ Jaryd and Eli talked about how Google's ongoing helpful content updates affect publishers and content creators. Schwartz compared these updates to the 2011 Panda update, which moved focus from keyword-heavy, low-quality content to user-friendly, high-quality content. They discussed Google's efforts to keep search results good despite challenges from AI and bad SEO practices. The main point was that creators should focus on making users happy instead of trying to trick Google's algorithm. This approach will benefit both users and content creators, no matter the platform.

About The Host

Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

Connect with Eli Schwartz 

➥ https://www.linkedin.com/in/schwartze/

➥ Eli’s website -  https://www.elischwartz.co/

➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1ad/

Resource Links

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➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s

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➥ Convert Kit (Email Service Provider) - https://bit.ly/3o10Xgx

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➥ Investors Club - https://bit.ly/3ZpgioR

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