The eCommerce business is one of the most challenging businesses to own. If you know nothing about digital marketing and the PPC advertising model, chances are, the business will fail miserably. 

In this insightful episode, I had a chance to speak with Brett Curry, a man who has built a good reputation in the eCom space. We will both dive into moving an eCom business off to Amazon, building a BRAND, and scaling it!

Brett is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. 

We have tackled numerous topics such as taking an FBA business to selling and building it into a brand off Amazon. What are the things you should have in place before moving your brand off Amazon? Which platforms are better to market on and why based on user intent and what that even means?

We have also discussed how to think from selling a product to serving your customers and community. How can you shape your eCommerce business into a BRAND and sell more products that help more people? Why should you flip your thinking and move towards a race to the top rather than a race to the bottom and how that helps everyone, even the customers, businesses, and the world?

Lastly, Brett will answer the controversial question - Can being on Amazon hurt a brand?! 

You will surely love this episode, watch and listen to it right now!



Episode Highlights

04:30 How can you diversify a business off Amazon?

11:55 Setting the Cost per Acquisition off Amazon

18:50 Marketing campaigns that work in the eCom space

21:50 Structuring the AD budget for generating new traffic and remarketing campaigns

22:40 How does Demand Capture differ from Demand Generation?

24:28 Understanding the Customer Journey to create a meaningful business

28:19 How does an eCom Business evolve into a Brand?

32:13 How does Customer feedback help a business grow?

37:56 How to build a GREAT brand?

45:05 Where can you find Brett?






About The Guest

Brett Curry is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog, and more.



Resource Links

➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) 

➥ Download the Due Diligence Framework 

(https://buyingonlinebusinesses.com/freeresources/)

➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener

 (https://bit.ly/3BusZE3)



Connect with Brett Curry:

➥ https://www.omgcommerce.com/

➥ https://www.omgcommerce.com/spicy-curry-podcast

➥ https://www.omgcommerce.com/ecommerce-evolution-podcast

The eCommerce business is one of the most challenging businesses to own. If you know nothing about digital marketing and the PPC advertising model, chances are, the business will fail miserably. 
In this insightful episode, I had a chance to speak with Brett Curry, a man who has built a good reputation in the eCom space. We will both dive into moving an eCom business off to Amazon, building a BRAND, and scaling it!
Brett is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic &amp; Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. 
We have tackled numerous topics such as taking an FBA business to selling and building it into a brand off Amazon. What are the things you should have in place before moving your brand off Amazon? Which platforms are better to market on and why based on user intent and what that even means?
We have also discussed how to think from selling a product to serving your customers and community. How can you shape your eCommerce business into a BRAND and sell more products that help more people? Why should you flip your thinking and move towards a race to the top rather than a race to the bottom and how that helps everyone, even the customers, businesses, and the world?
Lastly, Brett will answer the controversial question - Can being on Amazon hurt a brand?! 
You will surely love this episode, watch and listen to it right now!
 
Episode Highlights
04:30 How can you diversify a business off Amazon?
11:55 Setting the Cost per Acquisition off Amazon
18:50 Marketing campaigns that work in the eCom space
21:50 Structuring the AD budget for generating new traffic and remarketing campaigns
22:40 How does Demand Capture differ from Demand Generation?
24:28 Understanding the Customer Journey to create a meaningful business
28:19 How does an eCom Business evolve into a Brand?
32:13 How does Customer feedback help a business grow?
37:56 How to build a GREAT brand?
45:05 Where can you find Brett?
 
About The Guest
Brett Curry is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They’ve worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic &amp; Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog, and more.
 
Resource Links
➥ Buying Online Businesses Website (<a href="https://buyingonlinebusinesses.com">https://buyingonlinebusinesses.com</a>) 
➥ Download the Due Diligence Framework 
(<a href="https://buyingonlinebusinesses.com/freeresources/">https://buyingonlinebusinesses.com/freeresources/</a>)
➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener
 (<a href="https://bit.ly/3BusZE3">https://bit.ly/3BusZE3</a>)
 
Connect with Brett Curry:
➥ <a href="https://www.omgcommerce.com/">https://www.omgcommerce.com/</a>
➥ <a href="https://www.omgcommerce.com/spicy-curry-podcast">https://www.omgcommerce.com/spicy-curry-podcast</a>
➥ <a href="https://www.omgcommerce.com/ecommerce-evolution-podcast">https://www.omgcommerce.com/ecommerce-evolution-podcast </a>

Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. 

This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.

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