Resource Links:
Buying Online Businesses Website (https://buyingonlinebusinesses.com) 
Resources for Buying Online Businesses (https://buyingonlinebusinesses.com/freeresources/)
Investors Club Membership (https://investors.club)
Ethercycle (https://ethercycle.com/)
The Unofficial Shopify Podcast (https://unofficialshopifypodcast.com/)

 

Lots of people buy eCommerce stores but don’t really know how to grow it to its best potential. That’s why it’s so important to get advice and guidance from the right people before anything else.

Today, we chat with Kurt Elster, Co-Founder of Ethercycle and host of The Unofficial Shopify Podcast. We cover questions like, “What are most Shopify stores doing wrong?” and “Is there such a thing as ‘too much passion’ in running an eCommerce site?”. We also talk about getting traffic according to your niche and the intricacies of content marketing funnels. This is an interesting episode any site owner wouldn’t want to miss!

 

We’ll be covering:
Why focusing on a niche is better than doing everything [03:17]
What are most Shopify stores doing wrong? [05:39]
Popular platforms for getting traffic based on your brand/product [09:31]
Actionable advice for people without digital marketing experience [11:31]
The intricacies of content marketing funnels with eCommerce sites [16:06], 22:17
Is there such a thing as ‘too much passion’ in running an eCommerce site? [24:14]
Suggestions for someone who’s bought a Shopify store but have no marketing experience [30:06]

 

About Our Guest:

Kurt Elster is the Co-Founder of Ethercycle. One of the most highly regarded independent consultants in his industry, Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. With one million downloads, he is best known for hosting The Unofficial Shopify Podcast.
Kurt’s person website: https://kurtelster.com/
LinkedIn Profile: https://www.linkedin.com/in/kurtelster/ 

 

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. You may also leave us a review on anywhere you listen to and share your feedback! We really appreciate it!

Connect with Jaryd Krause of Buying Online Businesses:
Follow on Facebook: https://www.facebook.com/JarydKrause1
Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw

See omnystudio.com/listener for privacy information.

Resource Links:
<ul>
<li>Buying Online Businesses Website (<a href="https://buyingonlinebusinesses.com/freeresources/">https://buyingonlinebusinesses.com</a>)&nbsp;</li>
<li>Resources for Buying Online Businesses (<a href="https://buyingonlinebusinesses.com/freeresources/">https://buyingonlinebusinesses.com/freeresources/</a>)</li>
<li>Investors Club Membership (<a href="https://investors.club">https://investors.club</a>)</li>
<li>Ethercycle (<a href="https://ethercycle.com/">https://ethercycle.com/</a>)</li>
<li>The Unofficial Shopify Podcast (<a href="https://unofficialshopifypodcast.com/">https://unofficialshopifypodcast.com/</a>)</li>
</ul>
&nbsp;
Lots of people buy eCommerce stores but don&rsquo;t really know how to grow it to its best potential. That&rsquo;s why it&rsquo;s so important to get advice and guidance from the right people before anything else.
Today, we chat with Kurt Elster, Co-Founder of Ethercycle and host of The Unofficial Shopify Podcast. We cover questions like, &ldquo;What are most Shopify stores doing wrong?&rdquo; and &ldquo;Is there such a thing as &lsquo;too much passion&rsquo; in running an eCommerce site?&rdquo;. We also talk about getting traffic according to your niche and the intricacies of content marketing funnels. This is an interesting episode any site owner wouldn&rsquo;t want to miss!
&nbsp;
We&rsquo;ll be covering:
<ol>
<li>Why focusing on a niche is better than doing everything [03:17]</li>
<li>What are most Shopify stores doing wrong? [05:39]</li>
<li>Popular platforms for getting traffic based on your brand/product [09:31]</li>
<li>Actionable advice for people without digital marketing experience [11:31]</li>
<li>The intricacies of content marketing funnels with eCommerce sites [16:06], 22:17</li>
<li>Is there such a thing as &lsquo;too much passion&rsquo; in running an eCommerce site? [24:14]</li>
<li>Suggestions for someone who&rsquo;s bought a Shopify store but have no marketing experience [30:06]</li>
</ol>
&nbsp;
About Our Guest:
Kurt Elster is the Co-Founder of Ethercycle. One of the most highly regarded independent consultants in his industry, Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno&rsquo;s Garage) uncover hidden profits in their websites. With one million downloads, he is best known for hosting The Unofficial Shopify Podcast.
<ul>
<li>Kurt&rsquo;s person website: <a href="https://kurtelster.com/">https://kurtelster.com/</a></li>
<li>LinkedIn Profile: <a href="https://www.linkedin.com/in/kurtelster/">https://www.linkedin.com/in/kurtelster/</a>&nbsp;</li>
</ul>
&nbsp;
If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast. You may also leave us a review on anywhere you listen to and share your feedback! We really appreciate it!
Connect with Jaryd Krause of Buying Online Businesses:
<ul>
<li>Follow on Facebook: <a href="https://www.facebook.com/JarydKrause1">https://www.facebook.com/JarydKrause1</a></li>
<li>Subscribe on Youtube: <a href="https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw">https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw</a></li>
</ul>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. 

This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.

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